Marketing & Sales

Retargeting Ads For Real Estate in 2023 & Beyond

Retargeting Ads For Real Estate in 2023 & Beyond
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In 2023, digital advertising continues to grow and shape the way real estate agents and companies connect with potential clients. Retargeting is a valuable advertising strategy that can help real estate professionals reach their target audience and increase their chances of closing deals.

What is Retargeting?

Retargeting is an advertising technique that uses cookies to track a user’s behavior on a website. This information is then used to display targeted ads to that user on other websites they visit. In real estate, retargeting is used to show ads to individuals who have shown interest in buying or selling a property by visiting real estate websites.

Benefits of Retargeting Ads in Real Estate

  • Increased brand recognition: Retargeting ads allow real estate professionals to show their brand to potential clients multiple times, increasing brand recognition and trust.
  • Targeted audience: Retargeting ads are only shown to individuals who have previously shown interest in real estate, ensuring that the right audience is being reached.
  • Higher conversion rates: Retargeting ads have been shown to have higher conversion rates compared to other types of digital advertising because the audience is already familiar with the brand and has previously shown interest.
  • Cost-effective: Retargeting is often a more cost-effective advertising strategy compared to other digital advertising methods, as it targets a more specific audience.

Best Retargeting Platforms for Real Estate in 2023 & Beyond

  • Google AdWords: Google AdWords is a popular retargeting platform for real estate professionals because of its wide reach and advanced targeting options.
  • Facebook Ads: Facebook Ads is another popular retargeting platform that can be used to reach a large and targeted audience.
  • LinkedIn Ads: LinkedIn Ads is a platform that can be used to target a more professional audience and is ideal for B2B real estate professionals.
  • AdRoll: AdRoll is a retargeting platform that can be used to reach a wide range of websites and mobile apps.

How to Create Effective Retargeting Ads for Real Estate in 2023 & Beyond?

  • Define your target audience: Determine who your target audience is and what their interests and behaviors are.
  • Choose the right platform: Choose the right retargeting platform based on your target audience and advertising goals.
  • Create engaging ads: Create visually appealing and engaging ads that will catch the attention of your target audience.
  • Test and optimize: Test different ads and make changes based on performance to ensure the most effective retargeting campaign.


In 2023 and beyond, retargeting ads will continue to be an effective advertising strategy for real estate professionals. By targeting individuals who have previously shown interest in real estate and creating engaging ads, real estate professionals can increase their brand recognition, reach their target audience, and achieve higher conversion rates. The right retargeting platform, combined with a well-defined target audience and effective ad design, will ensure a successful retargeting campaign.