Higher education has undergone major changes in the past few decades, and the trends in marketing have followed suit. From the rise of online learning and virtual campus tours to social media and data-driven advertising, higher education institutions need to stay up-to-date on the latest marketing trends to effectively reach and engage prospective students.
Here are 11 effective higher education marketing trends for 2023 and beyond.
Embracing Personalized Marketing
Personalized marketing is a trend that is here to stay. Higher education institutions should aim to personalize their communications with prospective students, whether through email, social media, or even text messaging. Personalized marketing can help higher education institutions build strong relationships with prospective students and ultimately drive enrollment.
Utilizing AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are transforming the higher education industry, including marketing. AI and ML can help higher education institutions gather data, analyze it, and make informed decisions about how to reach and engage prospective students.
Investing in Social Media
Social media is a crucial tool for higher education institutions to reach prospective students. From Facebook and Instagram to Twitter and LinkedIn, higher education institutions should have a presence on multiple social media platforms and use them to share content, interact with followers, and run targeted advertising campaigns.
Prioritizing Mobile Optimization
In today’s digital world, it’s crucial for higher education institutions to have mobile-friendly websites. With the majority of internet traffic coming from mobile devices, higher education institutions need to prioritize mobile optimization to reach prospective students who are on the go.
Focusing on Video Marketing
Video marketing is an effective way for higher education institutions to connect with prospective students. Whether through virtual campus tours, student testimonials, or expert interviews, video marketing allows higher education institutions to showcase their unique offerings and create a strong brand image.
Implementing Influencer Marketing
Influencer marketing can be a powerful tool for higher education institutions to reach a wider audience and connect with prospective students. Higher education institutions can partner with social media influencers who align with their brand and mission to promote their programs and offerings.
Utilizing Interactive Content
Interactive content, such as quizzes, surveys, and games, can be an effective way for higher education institutions to engage prospective students. Interactive content can help higher education institutions gather information about prospective students, build relationships, and ultimately drive enrollment.
Adopting Content Marketing
Content marketing is a powerful tool for higher education institutions to educate prospective students about their programs and offerings. By creating valuable and informative content, higher education institutions can establish themselves as experts in their field and build trust with prospective students.
Podcasts are an effective way for higher education institutions to connect with prospective students and share their expertise. Higher education institutions can create their own podcasts or partner with existing ones to reach a wider audience and showcase their unique offerings.
Focusing on Search Engine Optimization (SEO)
Search engine optimization (SEO) is crucial for higher education institutions to reach prospective students who are searching for information online. Higher education institutions should focus on optimizing their website and content for search engines to improve their visibility and drive enrollment.
Leveraging User-Generated Content
User-generated content, such as reviews, testimonials, and social media posts, can be an effective way for higher education institutions to connect with prospective students. Higher education institutions should encourage current students, alumni, and other stakeholders to share their experiences and promote their programs.
In conclusion, the higher education marketing landscape is rapidly changing, and institutions must stay ahead of the curve to remain competitive. From leveraging new technology to focusing on student outcomes, the 15 trends outlined above provide a roadmap for success in 2023 and beyond. By implementing these trends and staying attuned to shifting student needs, higher education institutions can continue to thrive and attract the best and brightest students.