74+ Best Quotes By Seth Godin From This Is Marketing You Can’t Be Seen Until You Learn To See!

100+ Best Quotes By Seth Godin From This Is Marketing You Can't Be Seen Until You Learn To See! Seth Godin Quotes curated by Factober.com

Written by Vishal for Factober

FACTOBER KNOWLEDGE & INSPIRATION

September 29, 2020

Marketing Quotes by Seth Godin

It doesn’t matter how powerful your product is if you’re not marketing it properly. Marketing is a technique that helps the customer know about your product. They’ll buy your things if you make them aware of it.

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Seth Godin Quotes

  1. Source: Seth Godin, This Is Marketing: You Can’t Be Seen Until You Learn to See
  2. When you know what you stand for, you don’t need to compete.
  3. Marketing is our quest to make a change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us. Seth Godin
  4. Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. Seth Godin
  5. The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.
  6. Your tactics can make a difference, but your strategy, your commitment to a way of being and a story to be told and a promise to be made—can change everything.
  7. The relentless pursuit of mass will make you boring because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.
  8. If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.
  9. The relentless pursuit of mass will make you boring because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What’s the minimum number of people you would need to influence to make it worth the effort?
  10. Marketing, more than a lake or a forest, is the landscape of our modern lives.
  11. When you market to someone who doesn’t have a pattern yet, you don’t have to persuade them that their old choices were mistakes.
  12. A generous beacon, a signal flare sent up so that people who are looking for you can easily find you.
  13. The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.
  14. The desire for gain versus avoidance of loss.
  15. The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.
  16. Sooner or later, each of us becomes (for a while) the kind of person who believes in the reptile people that control the earth. We’re seeking our own little pocket of uniqueness.
  17. What we choose to market is up to us. If the change you seek to make can’t be talked about, perhaps you should find a different change worth making.
  18. Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey.
  19. Plenty of people are good at what you do. Very good at it. Perhaps as good at it as you are.
  20. The smallest viable market is the focus that, ironically and delightfully, leads to your growth.
  21. It’s about being a driver of the market, not simply being market-driven.
  22. Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread.
  23. It’s impossible to create work that both matters and pleases everyone.
  24. Perfect closes the door. It asserts that we’re done, that this is the best we can do. Worse, perfect forbids us to try. To seek perfection and not reach it is a failure.
  25. The best ideas require significant change. They fly in the face of the status quo, and inertia is a powerful force.
  26. They want the way it will make them feel.
  27. The way we make things better is by caring enough about those we serve to imagine the story that they need to hear. We need to be generous enough to share that story, so they can take action that they’ll be proud of.
  28. You’re not running around grabbing every conceivable lock to try out your key. Instead, you’re finding people (the lock), and since you are curious about their dreams and desires, you will create a key just for them, one they’ll happily trade attention for.
  29. A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a lifebuoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it.
  30. We’re humans. Our work isn’t us. As humans, we can choose to do the work, and we can choose to improve our work.
  31. And too often, that purpose is simply a backward way of saying, “I’d like to sell more of what I’ve already decided to sell.
  32. Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.
  33. Service to the change they seek to make. Willing to tell a story that resonates with a group that they care enough to serve. There could be an overlap. It’s possible that it’s the way you feel right this minute, but it might not be. The version of you on offer might run many layers deep, but it can’t possibly be all of you, all the time.
  34. How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.
  35. Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems, and move forward.
  36. Marketers make things better by making change happen.
  37. If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes.
  38. They say the best way to complain is to make things better.
  39. Emotional labor is the work of doing what we don’t feel like doing. It’s about showing up with a smile when we’re wincing inside or resisting the urge to chew someone out because you know that engaging with him will make a bigger difference.
  40. Yes, the Internet is a discovery tool, but no, you’re not going to get discovered that way. Instead, you will make your impact by uniting those you seek to serve.
  41. We sell feelings, status, and connection, not tasks or stuff.
  42. When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits, and most of all, being influenced by the culture they identify with.
  43. Effective marketing now relies on empathy and service.
  44. The best reason someone talks about you is that they’re actually talking about themselves.
  45. Time to get off the social media merry-go-round that goes faster and faster but never gets anywhere.
  46. The status quo doesn’t shift because you’re right. It shifts because of the culture changes. And the engine of culture is status.
  47. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.
  48. Marketing is one of our greatest callings. It’s the work of positive change.
  49. People don’t remember what they read, what they hear, or even what they see. If they’re lucky, people remember what they do, but they’re not very good at that either.
  50. You do people a service when you make better things and make it easy to talk about them. The best reason someone talks about you is that they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.
  51. You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.
  52. People don’t want what you make They want what it will do for them.
  53. Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.
  54. The critic who doesn’t like your work is correct. He doesn’t like your work. This cannot be argued with.
  55. Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for. From now on, your customers know more than you do about your competitors. And so your commodity work, no matter how much effort you put into it, is not enough.
  56. Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for. From now on, your customers know more than you do about your competitors. And so your commodity work, no matter how much effort you put into it, is not enough.
  57. Just as no one needs a drill bit, no one needs a real estate broker. What they need and want is how it makes them feel to get what a broker can get them.
  58. Why is Nigerian spam so sloppy? If you’ve got an email from a prince offering to split millions of dollars with you, you may have noticed all the misspellings and other telltale clues that it can’t possibly be real.
  59. Marketing isn’t a race to add more features for less money. Marketing is our quest to make a change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.
  60. The challenge for most people who seek to make an impact isn’t winning over the mass market. It’s the micro-market. They bend themselves into a pretzel trying to please the anonymous masses before they have fifty or one hundred people who would miss them if they were gone.
  61. Organize your project, your life, and your organization around the minimum. What’s the smallest market you can survive on?
  62. When you seek to share your best work—your best story, your shot at change—it helps if it’s likely to spread. It helps if it’s permanent. But even if it’s extraordinary, it’s not going to make a difference if you drop it in the ocean. That doesn’t mean you give up hope. It means you walk away from the ocean and look for a large swimming pool.
  63. The essence of political change is almost always cultural change and the culture changes horizontally. Person to person. Us to us.
  64. Everyone wants something that they can’t possibly have. And if they could have it, they’d discover that they didn’t really want it all along.
  65. Harvard marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.
  66. Low price is the last refuge of a marketer who has run out of generous ideas.
  67. We know that every best-selling book on Amazon has at least a few one-star reviews. It’s impossible to create work that both matters and pleases everyone.
  68. Marketing is the generous act of helping someone solve a problem. Their problem.
  69. Connect us to our purpose and vision for our career or business. Allow us to celebrate our strengths by remembering how we got from there to here. Deepen our understanding of our unique value and what differentiates us in the marketplace. Reinforce our core values. Help us to act in alignment and make value-based decisions. Encourage us to respond to customers instead of reacting to the marketplace. Attract customers who want to support businesses that reflect or represent their values. Build brand loyalty and give customers a story to tell. Attract the kind of like-minded employees we want. Help us to stay motivated and continue to do work we’re proud of.
  70. Too many marketers spend most of their time running a hype show, trying to get just a little bigger.
  71. Your most generous and insightful work needs help finding the people it’s meant to serve. And your most successful work will spread because you designed it to.
  72. It’s easier to make products and services for the customers you seek to serve than it is to find customers for your products and services.
  73. We can’t change the culture, but each of us has the opportunity to change a culture, our little pocket of the world.
  74. Everyone has a problem, a desire, and a narrative. Who will you seek to serve?

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