To notice is to select, toregard some bits of perception, or some features of the world, as morenote

To notice is to select, toregard some bits of perception, …

To notice is to select, toregard some bits of perception, or some features of the world, as morenoteworthy, more significant, than others. To these we attend, and therest we ignore—for which reason conscious attention is at the same time ignorance despite the fact that it gives us a vividlyclear picture of whatever we choose to notice.

Alan W. Watts