Top 550+ Best Marketing Quotes Every Marketer Should Know

Top 550+ Best Marketing Quotes Every Marketer Should Know Curated by Factober Inspiration

Written by Vishal for Factober

FACTOBER KNOWLEDGE & INSPIRATION

October 16, 2020

Marketing Quotes

Marketing brings your business in front of potential customers. But, with products, they should learn about the best usage of it. Are you doing marketing right? Let’s know in the comments.

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Factober Inspiration - Advertising brings in customers, but word-of-mouth brings in the best customers. Jonah Berger
  1. 90% trust peers on social networks (even strangers); only 15–18% trust brands. Danny Brown
  2. 99% [of my Twitter feed] is links, but 1% is me responding and 1% of a big number is a big number. Guy Kawasaki
  3. A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well. Jeff Bezos
  4. A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. Scott Cook
  5. A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. Seth Godin
  6. A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide. Doug Brown
  7. A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool’s errand. Chet Baker
  8. A lot of marketers are under the assumption that simply creating more content than the competition will get them the results they want. I beg to differ. If Google algorithm updates like Panda and Penguin have shown us anything, it’s that quality trumps everyting else. Neil Patel
  9. A lot of marketing funnels out there aren’t suffering from bad writing; they’re suffering from the wrong type of content. As you’ve probably heard before, ‘For every job, there is a tool.’ The same goes for the content in your funnel. Give your funnel the best possible chance of succeeding by outfitting it with the most powerful content for every stage. Julia McCoy
  10. A taxi driver with a secondhand laptop sitting in an old garage could actually become a lot more well known and tell a lot more truths than a journalist on TV. Maxim Behar
  11. A year from now, you’ll wish you had started today. Karen Lamb
  12. Active participation on LinkedIn is the best way to say ‘Look at me!’ without saying ‘Look at me!’ Bobby Darnell
  13. Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion. Jay Acunzo
  14. Advertising brings in customers, but word-of-mouth brings in the best customers. Jonah Berger
  15. Advertising brings in the customers, but it is your job to keep them buying from you. Chet Holmes
  16. Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that. Mark Zuckerberg
  17. Always remember, Brand exists in the consumers mind, so the brand is owned by the user. Abraham Varghese
  18. Amazing things will happen when you listen to the consumer. Jonathan Midenhall
  19. An ad is finished only when you no longer can find a single element to remove. Robert Fleege
  20. An advertising campaign should be timely. A branding campaign should be timeless. Steven Howard, Marketing Words of Wisdom
  21. An essential aspect of creativity is not being afraid to fail. Edwin Land
  22. And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign. Gary Halbert
  23. As marketers, we should be changing the mantra from always be closing to always be helping. Jonathan Lister
  24. As social media grows and matures, showing a return becomes critical. Heidi Cohen
  25. As with any relationship, the market favors those who give more value than they ask for. Leslie Bradshaw
  26. Associate with people who support and boost your creativity, not those who discourage fresh ideas and forward motion. Friends who aren’t friends with our creativity probably aren’t truly friends. Sam Harrison, Creative Zing! Spark Your Creativity & Powerfully Present Your ideas
  27. At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey appealing to our wants, needs, and desires while at the same time telling us about a product or service. Melinda Partin
  28. At the end of the day, the age of total transparency generated by the social media is only going to make our industry “cleaner,” and our role will be reduced to conveying our clients’ messages to their own clients in the most creative way possible. Hence my notion of the PR agencies as something like editorial teams. Maxim Behar
  29. At the very beginning, when the PR industry was invented, some 110 years ago, about 95 percent of the relations in politics and in busi- ness were hidden from the public—only the convenient information was made available, no more than 5 percent. Maxim Behar
  30. Attention – Trust = Noise. Attention + Trust = Influence. In order to understand influencer marketing, we must first understand influence. Amanda Russell
  31. Authenticity, honesty, and personal voice underlie much of what’s successful on the web Rick Levine
  32. Be bold. Take risks. Get noticed. Stacey Kehoe
  33. Be sensational, be surprising, and be remarkable. Activate your star power! Catrice M. Jackson
  34. Be where the world is going. Beth Comstock
  35. Be yourself. Everyone else is already taken. Oscar Wilde
  36. Before you create any more ‘great content,’ figure out how you are going to market it first. Joe Pulizzi
  37. Behind every piece of bad content is an executive who asked for it. Michael Brenner
  38. Behind every piece of great content is a marketer, publisher, author who passionately and empathetically sought to help his or her audience. But how do you teach empathy to an executive who has none? The answer is fear. You have to show them that if you don’t create the best answer to your customers’ questions, someone else will. Michael Brenner
  39. Being able to quit things that don’t work is integral to being a winner Timonthy Ferris
  40. Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules. Chad White
  41. Best practices are those practices that generally produce the best results or minimize risk. Chad White
  42. Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy. Rand Fishkin
  43. Blog with passion. Passion spreads. Scott Stratten
  44. Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company. Christopher Betzter
  45. Brand is just a perception, and perception will match reality over time. Elon Musk
  46. Branded content is created for a company. A content brand is created for a valuable company. Drew Davis
  47. Branding is a key communication tool and technique, which provides both consumers and manufactures with a way of differentiating their product or service. Naomi Mc Laughlan
  48. Branding is about signals the signals people use to determine what you stand for as a brand. Signals create associations. Allen P. Adamson
  49. Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in harmony. Abraham Varghese
  50. Bring the best of your authentic self to every opportunity. John Jantsch
  51. Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay. Seth Godin
  52. Build something 100 people love, not something 1 million people kind of like. Brian Chesky
  53. Business has only two functions marketing and innovation. Milan Kundera
  54. Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability. Meghan Keaney Anderson
  55. Captivate the attention of your customer by oozing credibility. Stacey Kehoe
  56. Care about your customers more than about yourself, and you’ll do well. Derek Sivers
  57. Choose those you give your trust to carefully. Be caring; be loving; be creative. But also be careful. Loren Weisman, Music Business for Dummies
  58. Clients don’t care about the labor pains; they want to see the baby. Tim Williams
  59. Close to four billion human beings plugged into social media might be difficult to absorb, but its implications for everything, PR included, are way more profound than the impressive number itself. Maxim Behar
  60. Commit to a niche; try to stop being everything to everyone Andrew Davis
  61. Companies that speak in the language of the pitch are no longer speaking to anyone. The Cluetrain Manifesto
  62. Consistently investigate what gives other people energy. Be the fan that fuels it. Darren Rowse
  63. Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain’s reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual’s psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain’s way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms. Abhijit Naskar
  64. Content builds relationships. Relationships are built on trust. Trust drives revenue. Andrew Davis
  65. Content is anything that adds value to the reader’s life. Avinash Kaushik
  66. Content is fire. Social media is gasoline. Jay Baer
  67. Content is King but engagement is Queen, and the lady rules the house! Mari Smith
  68. Content is king. Bill Gates
  69. Content is not king, but a president elected the votes of those whom it aims to rule. Raheel Farooq
  70. Content is the atomic particle of all digital marketing. Rebecca Lieb
  71. Content is the reason search began in the first place. Lee Odden
  72. Content marketing is a commitment, not a campaign. Jon Buscall
  73.  
  74. Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. David Beebe
  75. Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. Michael Brenner
  76. Content Marketing is no longer a numbers game. It’s a game of relevance. Jason Miller
  77. Content Marketing is not simply a campaign or a tactic, it’s a commitment. Valerie Uhlir
  78. Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date. David Beebe
  79. Content marketing is the gap between what brands produce and what consumers actually want. Michael Brenner
  80. Content should ask people to do something and reward them for it. Lee Odden
  81. Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them. Laura Busche
  82. Content that builds trust is human, personal, relevant, it isn’t greedy, and it doesn’t trick people. If the recipient knew what the sender knows, would she still be happy? If the answer to that question is yes, then it’s likely it’s going to build trust. Seth Godin
  83. Content, in all its forms, is the single most critical element of any marketing campaign. Rebecca Lieb
  84. Content: there is no easy button. Scott Abel
  85. Conversation with customers will increase sales, even if the product or service is never mentioned. George Farris
  86. Copy is a direct conversation with the consumer. Shirley Polykoff
  87. Copy the practice not the content. Digital Ayaan
  88. Crafting an irresistibly offer to a non potential client is like selling sex toys in a prayer room. Mac Duke The Strategist
  89. Create a minimal viable product or website, launch it, and get feedback. Neil Patel
  90. Create wow moments for your prospects and watch you online sentiment increase. Stacey Kehoe
  91. Creativity about life, in all aspects, I think, is still the secret of great creative people. Leo Burnett
  92. Creativity is intelligence having fun. Albert Einstein
  93. Curation is a natural and necessary extension of content creation. That is, as great as your content may be, your audience wants to learn from other experts and differing perspectives. Pawan Deshpande
  94. Customers are usually very good at identifying their problems, not so much the solutions. Dharmesh Shah
  95. Customers can’t always tell you what they want, but they can always tell you what’s wrong. Carly Fiorina
  96. Decide the effect you want to produce in your reader. Robert Collier
  97. Decision makers aren’t interested in our pain. They’re interested in their pain. They accept or reject ideas based on whether or not they think we understand their painful problems and have the ability to solve them. Sam Harrison
  98. Depending entirely on Google or SEO is dangerous. Danny Sullivan
  99. Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for. Laura Busche
  100. Design like you are absolutely right, then optimize like you were wrong from the start. Jordie van Rijn
  101. Develop a capacity for things like purpose, love, wonder, courage, and grace John Jantsch
  102. Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell. Hecate Strategy
  103. Discoverability equals sales in the digital world. Dev Chandan
  104. Disruptive innovation can hurt, if you are not the one doing the disrupting. Clay Christensen
  105. Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. Loren Weisman, The Artist’s Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
  106. Do not be embarrassed by your failures, learn from them and start again. Richard Branson
  107. Do not confuse location with direction. Location is where you are, direction is where you are going. Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
  108. Do not write BS if you don’t know what to write! It’s as simple as that. Lilach Bullock
  109. Do one thing every day that scares you. Eleanor Roosevelt
  110. Do or do not; there is no try. Yoda
  111. Do the right thing as marketers to build trust. Jon Dick
  112. Do what you do so well that they will want to see it again and bring their friends. Walt Disney
  113. Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? Ann Handley
  114. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. Steuart Henderson Britt
  115. Don’t be a one hit wonder. Daringly disrupt the marketplace again and again. Catrice M. Jackson
  116. Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed. Stacey Kehoe
  117. Don’t use social media to impress people; use it to impact people. Dave Willis
  118. Don’t be afraid to get creative and experiment with your marketing. Mike Volpe
  119. Don’t be distracted by those people that are always demanding something new. The strategy of making most of your content evergreen is powerful. It allows you to build an asset bank of content that can be constantly shared. Jeff Bullas
  120. Don’t build links. Build relationships. Rand Fishkin
  121. Don’t bunt. Aim out of the park. Aim for the company of immortals. David Ogilvy
  122. Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers. Brian Clark
  123. Don’t interrupt what your buyers want to consume BE what they want to consume. Mike Volpe
  124. Don’t push people to where you want to be; meet them where they are. Meghan Keaney Anderson
  125. Don’t say anything online that you wouldn’t want to be plastered on a billboard with your face (or logo) on it. Erin Bury
  126. Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it. Chris Brogan
  127. Don’t think of pitching. Think of offering…The offer is better than a pitch. Sonia Simone
  128. Each of us has some kind of powerful story. Tell it. Leo Babauta
  129. Either write something worth reading or do something worth writing about. Benjamin Franklin
  130. Email has an ability many channels don’t: creating valuable, personal touches at scale. David Newman
  131. Empower your readers with social sharing buttons. Mike Stelzner
  132. Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset. Susan Cooper
  133. Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Ann Handley
  134. Every email is a customer survey of your target market, testing they vote on what resonates best with them. Kath Pay
  135. Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story. Paul Roetzer
  136. Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience. Laura Busche
  137. Explore your own innermost thoughts to create content that will evoke deeply relatable emotions and passion in others. Ken Poirot, Go Viral!: The Social Media Secret to Get Your Name Posted and Shared All Over the World!
  138. Failure is an option. Matthew Schwartz
  139. Failure is simply the opportunity to begin again, this time more intelligently. Henry Ford
  140. Find your spirit, and no challenge will keep you from achieving your goals. Christopher Penn
  141. First you make people believe they have a problem, and then you sell them the solution. That’s how advertising works. Every snake oil salesman knows that. Oliver Markus Malloy, Bad Choices Make Good Stories – Finding Happiness in Los Angeles
  142. Fishing in the right pond is better than fishing in the wrong river. Matshona Dhliwayo
  143. Focus on how to be social, not how to do social. Jay Baer
  144. Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. Laura Fitton
  145. Focus on the present… It”s the best gift you can give yourself. Carrie Kerpen
  146. For me, pop culture is very fluid: it’s music, it’s movies, it’s books, it’s art, it’s tech, it’s so many things and as marketing and brand advocates, we should be able to take products and services and match them to what’s happening in pop culture. Bozoma Saint John
  147. Freedom of speech is priceless to me. So is the freedom of expres- sion of thoughts and beliefs as an expression of yourself, the free- dom of showing that you are different, the freedom of being the force motivating people around you, and the freedom of being motivated by the successes of others. Maxim Behar
  148. Getting the like is easy. It’s a light action. Anything else requires trust. Jon Loomer
  149. Give away your best information. Building this trust with prospects will result in bigger financial returns than bland content Stacey Kehoe
  150. Give them quality. That is the best kind of advertising. Milton Hershey
  151. Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. Chad White, Email Marketing Rules
  152. Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. Lori R. Taylor
  153. Good content always has an objective; it’s created with intent. It, therefore, carries triggers to action. Ann Handley
  154. Good content isn’t about good storytelling. It’s about telling a true story well. Ann Handley
  155. Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. Tim Frick
  156. Good marketers see consumers as complete human beings with all the dimensions real people have. Jonah Sachs
  157. Good Marketing is Cheap. Stacey Kehoe
  158. Good marketing makes the company look smart. Great marketing makes the customer feel smart. Joe Chernov
  159. Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change. Jill Whalen
  160. Goodbye, The Traditional Marketing! Hello, Neuromarketing! Hedda Martina Sola M. Econ
  161. Google Analytics is the best friend of all SEO Specialist and Digital Marketer around the globe. Dr. Chris Dayagdag
  162. Google is the new corporate homepage. Jeremiah Owyang
  163. Google only loves you when everyone else loves you first. Wendy Piersall
  164. Google will know that you are hungry for sushi before you do. Ben Kunz
  165. Great companies start because the founders want to change the world… not make a fast buck. Guy Kawasaki
  166. Great content is the best sales tool in the world. Marcus Sheridan
  167. Great Execution is the Ultimate Differentiator. Margaret Molloy
  168. Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience. Rand Fishkin
  169. Great marketers see potential customers as real people. They create campaigns that appeal to their, wants, needs and desires. Stacey Kehoe
  170. Haters still talk about your brand. Johnny Cupcakes
  171. He is Your Customer, the Reason behind Your Customs. Vineet Raj Kapoor
  172. High performing marketing is dictated by how well you connect with your audience. Focus on Connection! Stacey Kehoe
  173. Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes. Don Tapscott and Anthony D. Williams
  174. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? Seth Godin
  175. How do you know your content’s relevant? Increased social traffic, engagement & quality leads. Jason Miller
  176. How you orient your customer with your business once they say “yes” is a customer journey touch point that is often overlooked, but shouldn’t be. Patrick McFadden
  177. Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research. Laura Busche
  178. Humans are not ideally set up to understand logic; they are ideally set up to understand stories. Roger C. Schank
  179. I am all for conversations, but you need to have a message. Renee Blodgett
  180. I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop. Laura Busche
  181. I don’t understand why some marketers insist on using ridiculous jargon that normal people don’t understand – make it simple and watch the sales role in. Stacey Kehoe
  182. I love being marketed to’. Said no one, ever.
  183. I notice increasing reluctance on the part of marketing executives to use judgment. They are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination. David Ogilvy
  184. I think marketers are very message-focused. They know what they want people to hear. They have to work backwards from there to figure out how to make that happen. What they should do is to find the thing that’s unique or interesting that captures people’s attention. Figure out what that thing is; don’t worry about the message right now. Just find the interesting part, and then figure out how to link that to the message. Andy Weir
  185. I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures. Paul Barron
  186. I want to do business with a company that treats emailing me as a privilege, not a transaction. Andrea Mignolo
  187. I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once. Laura Busche
  188. I’d rather apologize than to be so timid as to never try to do anything smart or brave. Lee Clow
  189. I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett
  190. I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou
  191. If great content is the hero, then banners are the villain. Michael Brenner
  192. If it touches the customer, it’s a marketing issue! Steven Howard, The Best of the Monday Morning Marketing Memo
  193. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz
  194. If plan “A” fails — remember you have 25 letters left. Chris Guillebeau
  195. If you aim at nothing, you will hit it every time. Zig Ziglar
  196. If you are an artist, learn science. If you are a scientist, cultivate art. Karin Timpone
  197. If you build it… you may still need Google AdWords. Jennifer Mesenbrink
  198. If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game. Jason Miller
  199. If you can’t explain it to a 6-year old, you don’t know it yourself. Albert Einstein
  200. If you can’t measure it, you can’t manage it. Peter Drucker
  201. If you cannot do great things, do small things in a great way. Napoleon Hill
  202. If you do what you’ve always done, you’ll get what you’ve always gotten. Tony Robbins
  203. If you don’t have room to fail, you don’t have room to grow. Jonathan Mildenhall
  204. If you don’t make mistakes, you aren’t really trying. Coleman Hawkins
  205. If you don’t start in the right spot, you are going to lose the game before you even get started. Mike O’Neil
  206. If you don’t understand people, you don’t understand business. Simon Sinek
  207. If you get bored with social media, it’s because you are trying to get more value than you create. Fast Company
  208. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Guy Kawasaki
  209. If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. Jeff Bezos
  210. If you take a risk and it doesn’t go as planned, welcome to the club. Fran Hauser
  211. If you think implementing CRM is expensive, you are doing it wrong. Bobby Darnell
  212. If you think marketing is expensive, you’re doing it wrong. Stacey Kehoe
  213. If you want to be interesting, be interested. David Ogilvy
  214. If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day. Laura Busche
  215. If you’re a good marketing person, you have to be a little crazy. Jim Metcalf
  216. If you’re having trouble, it’s because you just don’t know how yet! Jill Konrath
  217. If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban
  218. If you’re not failing now and again, it’s a sign you’re not doing anything innovative. Woody Allen
  219. If your actions inspire others to dream more, learn more, do more and become more, you’re a leader. John Quincy Adams
  220. If your content isn’t driving conversation, you’re doing it wrong. Dan Roth
  221. If your customers do not feel like they are being engaged, what reason do they have to remain engaged or connected with you? Loren Weisman
  222. If your dreams don’t scare you, they’re not big enough. Ellen Johnson Sirleaf
  223. If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. Jay Baer
  224. If your website was a city, there would be a highway of visitors flowing through it. But if you don’t know where that highway is, you don’t know how to guide traffic. You don’t know where to put the billboards. Andy Crestodina
  225. Ignoring online marketing is like opening a business but not telling anyone. KB Marketing Agency
  226. In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web. Rand Fishkin
  227. In a sea of mediocre content, a brave tone can be a big differentiator. Ann Handley
  228. In business, if you can effectively sell the value of an idea, then it is easier to trade any valuable commodity. Wayne Chirisa
  229. In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed. Charles Darwin
  230. In the same way, when newspapers began to die and social media started its supreme reign, we didn’t imagine the risk of fake news. We didn’t think that when media is freely in the hands of billions of people, they will do with it as they please. We didn’t suspect that social media profiles could be stolen and fake personalities would come up. We didn’t know that there would be fake profiles, pretend- ers, bots, and other ill-minded actors whose only goal would be to carry out some political or business manipulation agenda so they could destroy some company or boost another that didn’t have what it takes. Maxim Behar
  231. In today’s noisy marketplace, we need business storytelling more than ever to differentiate brands, products, and services. Too often, companies rely on description alone when marketing something. There’s a tendency to think that describing something is selling something. But it’s not. Description doesn’t create meaning. It creates information. Stories create meaning. Douglass Hatcher, Win With Decency: How to Use Your Better Angels for Better Business
  232. Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!). Amy Porterfield
  233. Influence is providing attention and value to others. Laura Fitton
  234. Innovation needs to be part of your culture.Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. Ian Schafer.
  235. Inspiration doesn’t respond to meeting requests. You can’t schedule greatness. Jay Baer
  236. Inspiration is the most important part of our digital strategy. Paull Young
  237. Instead of interrupting, work on attracting. Dharmesh Shah
  238. Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it. David Meerman Scott
  239. Instead of using technology to automate processes, think about using technology to enhance human interaction. Tony Zambito
  240. Integrated marketing offers opportunities to break through to consumers in new markets. Betsy Holden
  241. Investing in digital marketing is cheaper than doing nothing at all. Stacey Kehoe
  242. Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns. Chad White
  243. Invite people into your brand, and lean into the possibilities. Build movements, not campaigns! Ekaterina Walter
  244. It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value. Dharmesh Shah
  245. It used to be said “Build it and they will come,” now it is “Build it and bribe them in”. Bangambiki Habyarimana
  246. It’s important to be where your audience of potential customers is today, and where they might be tomorrow. Andrew Delaney
  247. It’s not what you sell that matters as much as how you sell it! Brian Halligan
  248. It’s all about people. It’s about networking and being nice to people and not burning any bridges. Mike Davidson
  249. It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. Elizabeth Gardner
  250. It’s important to remember your competitor is only one mouse click away. Douglas Warner III
  251. It’s important to think of every customer as an online celebrity with followers, friends, & above all, influence.
  252. It’s much easier to double your business by doubling your conversion rate than doubling your traffic. Bryan Eisenberg
  253. It’s not creative unless it sells. David Ogilvy
  254. It’s not the best content that wins. It’s the best promoted content that wins. Andy Crestodina
  255. It’s quite fun to do the impossible. Walt Disney
  256. Its much easier to double your business by doubling your conversion rate than by doubling your traffic. Jeff Eisenberg.
  257. Join LinkedIn groups. You are 70% more likely to get an appointment with someone on an unexpected sale call if you cite a common LinkedIn group than if you don’t. Amanda Johns Vaden
  258. Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way. Shiv Singh
  259. Just be nice, take a genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you. Guy Kawasaki
  260. Just because you are the loudest, doesn’t make you right.’ Brian Halligan
  261. Just because you can measure everything doesn’t mean that you should. W. Edward Deming
  262. Keeping or holding on to a concept shows belief but building or adding to it shows confidence and depth of character. Delma Pryce
  263. Know thyself. Know the customer. Innovate. Beth Comstock
  264. Know your purpose. As business owners we must be completely confident about our businesses positioning, because we will all get criticism at some point and the only way to stand tall is to know why we do what we do. Stacey Kehoe
  265. Less is more. Keeping it simple takes time and effort. Jeff Bullas
  266. Leverage the strength that you have: that no one else can be you. Todd Wheatland
  267. LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies. Viveka von Rosen
  268. Love your readers to death! Darren Rowse
  269. Make it about them, not about you. Simon Sinek
  270. Make the customer the hero of your story. Ann Handley
  271. Make the prospect a more informed buyer with content. Robert Simon
  272. Make the shift from random acts of marketing to building an earnings growth program. John H. Watson
  273. Make your customer the hero of your stories. Ann Handley
  274. Make your marketing so useful people would pay you for it. Jay Baer
  275. Making promises and keeping them is a great way to build a brand. Seth Godin
  276. Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans. Dharmesh Shah
  277. Marcus Brutus was the original tragic hero of the play ‘Julius Caesar’, Aditya concluded. Perhaps, Shakespeare should have named his play ‘Marcus Brutus’. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-‘What’s in a name… Anurag Shourie
  278. Marketers and executives are very different from the average consumer, so your instincts may mislead you. Chad White
  279. Marketers need to build digital relationships and reputation before closing a sale. Chris Brogan
  280. Marketers need to start caring about their audience. Kelsey Jones
  281. Marketing is a never-ending story. It’s about perpetual motion where innovation plays the lead role. Stacey Kehoe
  282. Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. Corey Eridon
  283. Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin
  284. Marketing is really just about sharing your passion. Michael Hyatt
  285. Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. Robert Rose
  286. Marketing is the thoughtful practice of speaking to one individual with content that is personal and purposeful. What email would you send the one? What audio would you record for the one? What information would you tell the one? What question would you ask the one? Speaking to 1 speaks to all, while speaking to all speaks to none. Who is the 1 that you are creating for today? Jackie Viramontez
  287. Marketing should be thought of as a filter, not a magnet. Doug Kessler
  288. Marketing without data is like driving with your eyes closed. Dan Zarella
  289. Marketing without data is like driving with your eyes closed. Dan Zarrella
  290. Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. Beth Comstock
  291. Martin Luther King did not say ‘I have a mission statement.’ Simon Sinek
  292. Master the topic, the message, and the delivery. Steve Jobs
  293. Maybe stories are just data with a soul. Brené Brown
  294. Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It Amber Naslund
  295. Measurement is like laundry. It piles up the longer you wait to do it. Amber Naslund
  296. Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Neil Patel
  297. Messages that fail to fascinate will become irrelevant. Sally Hogshead
  298. Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship Mark Roberge
  299. Money follows passion not the other way around. David Garland
  300. More content is not better. What’s the worst case scenario if we slow ourselves down and do some analysis? Kristina Halvorson
  301. Most of us have experienced wow moments. We just haven’t taken time to think deeply about them. Michael Hyatt
  302. Most people including senior sales & marketing professionals in Fortune 500 companies do not know much about the latest evidence based sales strategies. Dharmendra Rai, The Invisible Selling Book , Behavioural Economics & More
  303. My goal is to spark something within the reader and allow it to initiate an idea they then can grow. Warren Whitlock
  304. My theory is that in the age of the internet, it’s what you write, not where you write it, that matters. Dan Lyons
  305. My view on marketing is, it is the art of is identifying a market and choosing what to do with it. DON SANTO
  306. Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has. Margaret Mead
  307. Never forget social media is for reach but email is for revenue. Bryan Eisenberg
  308. Never let ads write checks your website can’t cash. Avinash Kaushik
  309. New ideas are sometimes found in the most granular details of a problem where few others bother to look. Nate Silver
  310. New marketing is about the relationships, not the medium. Ben Grossman
  311. Nobody cares about you as a person, but they care about you as a customer. That’s how business works. Abdallah Shawaf
  312. Nobody cares about your products, except you. Create interesting content! David Meerman Scott
  313. Nobody counts the number of ads you run; they just remember the impression you make. Bill Bernbach
  314. Nobody reads ads. People read what interests them. Sometimes, it’s an ad. Howard Gossage
  315. Not viewing your email marketing as content is a mistake. Chris Baggott
  316. Nothing begets creativity like constraints. Christopher Mims
  317. Nothing great was ever achieved without enthusiasm. Ralph Waldo Emerson
  318. Nothing influences people more than a recommendation from a trusted friend. Mark Zuckerberg
  319. Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways. Sam Balter
  320. Nowadays, some 60–70 percent of our clients turn to us as PR consultants—and it seems to be exactly the same everywhere in the world—for two main reasons: crisis management and reputation management. Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
  321. On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest. Brian Clark
  322. On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves. Nate Silver
  323. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy
  324. One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content. Ellen Gomes Sr.
  325. One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure. Melanie Pinola
  326. Our digital future is about enabling better productivity and decision making to enjoy a better quality of life. Yacine Baroudi
  327. Our head of social media is the customer. McDonalds
  328. Our job is not to create content. Our job is to change the world of the people who consume it. Andrea Fryrear
  329. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Seth Godin
  330. Our jobs as marketers are to understand how the customer wants to buy and help them to do so. Bryan Eisenberg
  331. Own your words. Your words are the maps to your intentions. Chris Brogan
  332. People always knock what’s new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We’re living in it. Alexei Maxim Russell
  333. People don’t buy what you do, they buy why you do it. Simon Sinek
  334. People Don’t Expect Your Company to be Perfect. They Expect You to Provide Solutions Debra Ellis
  335. People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Matthew Gratt
  336. People ignore design that ignores people. Frank Chimero
  337. People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily. Zig Ziglar
  338. People relate to other people, not sales pitches and marketing jargon. Janet Fouts
  339. People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. Malorie Lucich
  340. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. Brian Halligan
  341. People spend money when and where they feel good. Walt Disney
  342. People trust people more than they trust institutions. Joe Chernov
  343. People will ignore or skip anything they don’t like. So brands have to start making things they love. Steve Pratt, Partner
  344. Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. Dale Carnegie
  345. Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners. Laura Busche
  346. PR is everything and everywhere. PR is the King and the Slave, the Game Changer and the Boss, the revolution! Indeed, the Global PR Revolution! Maxim Behar
  347. PR, public relations quotes, public relations, social media, social media marketing, social media quotes, marketing quotes, business quotes,business management training Maxim Behar
  348. Products are made in the factory, but brands are created in the mind. Walter Landor
  349. Pushing out content you want to publish is a lot different than executing a successful content marketing program that connects with customers by delivering meaningful experiences that are contextually relevant. Ardath Albee
  350. Put your energy into making things that are likeable, not some douchey social media strategy. Matthew Inman, AKA The Oatmeal
  351. Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience. Ann Handley
  352. Quality is more important than quantity. One home run is much better than two doubles. Steve Jobs
  353. Quality over quantity Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience. Benjamin Murray
  354. Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. Amber Naslund
  355. Random social media tactics lead to random results. You need a strategy. Stephanie Sammons
  356. Real content marketing isn’t repurposed advertising, it is making something worth talking about. Seth Godin
  357. Recruiting great marketers should be your number one priority. Kipp Bodnar
  358. Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer Timothy M. Houston, The Referral Rules! 7 Ways to Get More Profitable Referrals
  359. Remember no one can make you feel inferior without your consent. Eleanor Roosevelt
  360. Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you. Laura Busche
  361. Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. Mike Moran
  362. Sell the problem you solve. Not the product you make.
  363. Sell-sell-sell sales methods simply do not work on social media. Kim Garst
  364. SEO is not something you do anymore, it’s what happens when you do everything else right. Chad Pollitt
  365. Simplicity is the keynote of all true elegance. Coco Chanel
  366. Simplicity is the ultimate sophistication. Leonardo Da Vinci
  367. Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands. Mark Shapiro
  368. So let me get this straight, you tell your clients to blog every day but you don’t? Paul Rosenberg
  369. So when I am about to give a speech, I resort to the hand-brain connection. I jot down notes on my notepad, half a page, and when they go through my hand and pen, there seems to be a better link to the memory. Once I do my notes, I don’t even need to look at the paper anymore; I just know the sequence of my arguments. Maxim Behar
  370. So you wanna have a digital marketing team? First check out what kind of marketing that your product or service required? Service industry required a different strategy, whereas a product required different strategy. The result of your digital marketing campaign depends up on the way you set the campaign after analysing your target location and target audience. Hecate Strategy
  371. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. Bryan Weiner
  372. Social media allows big companies to act small again. Jay Baer
  373. Social media are tools. Real time is a mindset. David Meerman Scott
  374. Social media creates communities, not markets. Don Schultz
  375. Social media is a contact sport. Margaret Molloy
  376. Social media is about sociology and psychology more than technology. Brian Solis
  377. Social media is about the people. Not about your business. Provide for the people and the people will provide for you. Matt Goulart
  378. Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand. Amy Jo Martin
  379. Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.
  380. Social media is inherently a selfish medium. Pam Dyer
  381. Social media is not just an activity; it is an investment of valuable time and resources. Sean Gardner
  382. Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships. Stacey Kehoe
  383. Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. Amy Jo Martin
  384. Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness. Krystal Wu
  385. Social Media Marketing is just one part within the Digital Marketing ecosystem and both enable you to share your brand story with the world. Naomi Mc Laughlan, Brand Story Telling: Book #3 in the START-UPS ON A SHOESTRING BUDGET Series
  386. Social Media puts the “public” into PR and the “market” into marketing. Chris Brogan
  387. Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show. Gary Vaynerchuk
  388. Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are. Richie Norton
  389. Social media will help you build up the loyalty of your current customers to the point that they will willingly, and for free, tell others about you. Bonnie Sainsbury
  390. Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life. Laura Busche
  391. Some of us sell to businesses, but we all market to people Elle Woulfe
  392. Sometimes reality is too complex. Stories give it form. Jean Luc Godard
  393. Sometimes the questions are complicated and the answers are simple. Dr. Seuss
  394. Sometimes, we need that unconventional thinking about technology to break us from that normal thought pattern that’s holding back our marketing, career, or business growth. Miles Anthony Smith
  395. Soon is not as good as now. Seth Godin
  396. Speak to your audience in their language about what’s in their heart. Jonathan Lister
  397. Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access. Kristi Hines
  398. Start with the end in mind and work backward. Michael Stelzner
  399. Start with the soul and end with the sale. Not the other way around. CC Chapman
  400. Stay committed to your decisions, but stay flexible in your approach. Anthony Robbins
  401. Stop selling. Start helping. Zig Ziglar
  402. Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche. Joe Pulizzi
  403. Storytelling is the most powerful way to put ideas into the world today. Robert McKee
  404. Strong customer relationships drive sales, sustainability, and growth. Tom Cates
  405. Subliminal influence, is the constant drive to the change in consumer choices. Wayne Chirisa
  406. Success is making those who believed in you look brilliant. Dharmesh Shah
  407. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman
  408. Tactics Without a Strategy is Worse Than Doing Nothing at All Li Evans
  409. Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. Amrita Sahasrabudhe
  410. Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe? Jim Kukral
  411. Tell a story. Make it true. Make it compelling. And make it relevant. Rand Fishkin
  412. The aim of marketing is to get and keep a customer. Peter Drucker
  413. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker
  414. The Art of Twitter is in the Retweet. You Must be Interesting Peter Shankman
  415. The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
  416. The best marketing doesn’t feel like marketing. Tom Fishburne
  417. The best marketing strategy ever: CARE. Gary Vaynerchuk
  418. The best way to engage honestly with the marketplace via Twitter is to never use the words ‘engage,’ ‘honestly’ or ‘marketplace.’ Jeffrey Zeldman
  419. The best way to persuade people is with your ears by listening to them. Jamie Turner
  420. The best way to predict the future is to create it. Peter Drucker
  421. The big issue with newspapers is not with the smell, the touch, the feel, or any other sensations—or the lack thereof. If one has a news- paper fetish, they can easily keep several newspaper issues on their nightstand, or when the press finally truly goes extinct, they can have it here just for themselves so that they can smell it, touch it, and feel it as much as they like. The big issue with newspapers is that there is no one to fund them anymore. Nobody can support them and bear the costs in the new environment of public communications revolutionized by online media and even further by social media. Maxim Behar
  422. The brands that can connect with the client in a real way will win. Gary Vaynerchuk
  423. The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together. Mitch Joel
  424. The consumer is not a moron; she is your wife. David Ogilvy
  425. The core livelihood of a business revolves on efficient and effective marketing. Wayne Chirisa
  426. The cost of being wrong is less than the cost of doing nothing. Seth Godin
  427. The creative process is fueled by divergent thinking a breaking away from familiar or established ways of seeing and doing. The Innovator’s Toolkit, Harvard Business Essentials
  428. The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship. John Jantsch
  429. The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them. Joe Pulizzi
  430. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. Bill Gates
  431. The freedom of speech is the mother of all those freedoms in the modern democracy. This freedom has completely conquered the new communication technologies. It has also, to a great extent, influenced the dynamic development of this marvelous and ever less predictable industry still known by the name of public relаtions. Maxim Behar
  432. The future of business is social. Barry Libert
  433. The future of content marketing is in your hands. David Hahn
  434. The importance of gratitude is never forgotten. Deborah Lee
  435. The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. Danielle Sacks
  436. The Internet makes money for you when you build something that is real and when it matters to people! Darren Rowse
  437. The key is, no matter what story you tell, make your buyer the hero. Chris Brogan
  438. The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring
  439. The majority of business [people] are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked. David Ogilvy
  440. The man who stops advertising to save money is like the man who stops the clock to save time. Thomas Jefferson
  441. The mansion has been built in the forest, now to light the fireworks and draw the playmates in. Trevor Carss
  442. The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI. Kim Walsh
  443. The more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual’s psychological well being. Abhijit Naskar
  444. The most powerful element in advertising is the truth. William Bernbach
  445. The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come. Steve Jobs
  446. The objective is not to ‘make your links appear natural’; the objective is that your links are natural Matt Cutts
  447. The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. Chad White
  448. The only way to win at content marketing is for the reader to say, ‘This was written specifically for me. Jamie Turner
  449. The overarching problem is that everyone sees and uses social media from a different perspective. Neal Schaffe
  450. The pace of change means that relationship is more important than ever before. Dave McLaughlin
  451. The paradox is the more info you give away, the more people will buy what you have to give. Brian Clark
  452. The people who have been known as PR experts—and still go by that title—have now turned into a combina- tion of publishers, reporters, and editors. We are publishers because we own media. We control the social media profiles and pages of our clients. We have their blogs and their websites. We are reporters because we have to fill up all those media chan- nels with relevant content. We are editors because that content has got to be created, designed, arranged, structured, and presented in the best way pos- sible so that it can be convincing, attention-grabbing, and—most important—efficient. Maxim Behar
  453. The PR environment has been changing like a taximeter on a high-speed highway, and I could hardly fix the price—not the finan- cial one, but the creative and the communications one. It had been changing literally every week, day, and hour. Maxim Behar
  454. The prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare. Ernest Agyemang Yeboah
  455. The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon. Brandon Sanderson
  456. The question isn’t who is going to let me; it’s who is going to stop me. Ayn Rand
  457. The reason we struggle with content marketing is because we haven’t started with ‘Why?’ Customers don’t care about your vanity metrics. Ask them, ‘How can I help?’ Kristina Halvorson
  458. The secret of change is to focus all of your energy not on fighting the old, but on building the new. Socrates
  459. The secret to getting results from your social networking is to act like a member, not a marketer. Mari Smith
  460. The stories that spread today empower us and give us belief in our own heroic potential. Jonah Sachs
  461. The three psychic horsemen of creation are uncertainty, risk, and exposure to criticism. Jonathan Fields
  462. The ultimate content strategy is listening. Marcus Sheridan
  463. The viral marketing seeds have already been sown and you can come along with me on this journey… Ken Poirot
    There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each. Michael Brenner
  464. There is no content strategy without measurement strategy. Before embarking on a content initiative, irrespective of medium or platform, it’s important to know what you want to achieve. Rebecca Lieb
  465. These days, people want to learn before they buy, be educated instead of pitched. Brian Clark
  466. Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small. Tim Ferriss
  467. Think like a customer. Paul Gillin
  468. Think like a publisher, not a marketer. David Meerman Scott
  469. Thinking that every idea and piece of content you create must be the first of its kind is a trap. Sujan Patel
  470. This book is all about helping you get your name and message automatically posted online by others. Ken Poirot
  471. This is a learning process and sometimes you have to fall in order to learn things. Christine Korda
  472. To be a marketer, think like a marketer. Abdulazeez Henry Musa
  473. To beat the competition and succeed in today’s competitive market, you should be abreast with the change in the marketplace not forgetting about incorporating creativity and innovation as a lifestyle. Oscar Bimpong
  474. To continue winning the internet marketing game, your content has to be more than just brilliant it has to give the people consuming that content the ability to become a better version of themselves. Michelle StinsonRoss
  475. To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of Consumer Neuroscience or in simple terms Neuromarketing. Abhijit Naskar
  476. To think creatively, we must be able to look afresh at what we normally take for granted. George Kneller
  477. Today it’s important to be present, be relevant and add value. Nick Besbeas
  478. Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust. Richard Branson
  479. Too many marketers cobble together marketing tactics because of shiny object syndrome, chasing competitors, or simply acting on intuition. If data about your buyers reveals their preference to use search for top of funnel discovery and then forums to flush out solution ideas, then it makes sense to use SEO and social media to be where your customers are. If they like white papers, create them. If they prefer events, then host them. Lee Odden
  480. Too often, feeling intimidated becomes our excuse not to be awesome. Scott Stratten
  481. Tools are great, but content marketing success is about the wizard, not the wand. Jay Baer
  482. Traditional marketing talks at people. Content marketing talks with them. Doug Kessler
  483. Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate. Steve Farnsworth
  484. Twitter is not a technology, it’s a conversation and it’s happening with or without you. Charlene Li
  485. Waiting for perfect is never as smart as making progress. Seth Godin
  486. We all want quick fixes and wins. That’s human but short sighted. Successful content marketing demands a long game mindset. Keeping fit and training requires persistence. Building a big brand is a journey. So keep going as there is no other way. Content marketing demands persistence. Jeff Bullas
  487. We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling. Jimmy Neil Smith
  488. We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become. Laura Busche
  489. We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore. Maxim Behar
  490. We don’t have a choice on whether we do social media, the question is how well we do it. Erik Qualman
  491. We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart. George Farris
  492. We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social. Sandy Carter
  493. We must develop a thick skin. With an unshakeable sense of self & commitment to being compassionate nothing will faze you. Mari Smith
  494. We must move from numbers keeping score to numbers that drive better actions. David Walmsley
  495. We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes understanding that failure is not the opposite of success, it’s part of success. Arianna Huffington
  496. We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, over time. Joe Pulizzi
  497. We need to stop interrupting what people are interested in and be what people are interested in. Craig Davis
  498. We tend to look at content as standalone assets and evaluate performance in a vacuum, cherishing those assets that perform well and discounting those that don’t. But there’s more to consider. We need to look at content metrics that reflect how well our content is at playing nicely with other content. In essence, how good it is at guiding progress—becoming a conductor for engagement and intent. Ardath Albee
  499. We’re all learning here; the best listeners will end up the smartest. Charlene Li & Josh Bernoff
  500. We’re all learning here; the best listeners will end up the smartest. Josh Bernoff
  501. What helps people, helps business. Leo Burnett
  502. What makes you weird, makes you unique and therefore makes you stand out. Dan Schawbel
  503. What separates good content from great content is a willingness to take risks and push the envelope. Brian Halligan
  504. What you say to customers is advertising. What they say to their friends, is the truth. Businesses should be seeking advocates of their brand at all times. Stacey Kehoe
  505. What’s on your billboard? Monika Zands
  506. Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. Johann Wolfgang von Goethe
  507. When creating a social media campaign, make sure you know your audience well. Liz Azyan
  508. When it comes to content, the best marketers know that self promotion is good! Kieran Flanagan
  509. When it comes to marketing, make sure you build a bold new brand and not something old and bland! Michael J. Schiemer, The $10 Digital Media Startup
  510. When it gets difficult is often right before you succeed. Chris Garrett
  511. When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others. Loren Weisman
  512. When people can’t handle your light, it’s because they haven’t yet discovered their own, and you are a reminder of that. Don’t take it personal, and don’t shrink or hide. Either they will choose to shine or grab a pair of shades. Catrice M. Jackson
  513. When people feel insecure about something, they look around for validation. Show them that other people trust you. Francisco Rosales
  514. When taking a content-first approach, our job as marketers is not to create more content … it’s to create the minimum amount of content with the maximum amount of results. Robert Rose
  515. When telling a story you can utilize numerous ways to create an attractive narrative that will enchant your audience aka ideal customers and clients. Naomi Mc Laughlan, Brand Story Telling: Book #3 in the START-UPS ON A SHOESTRING BUDGET Series
  516. When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way. Ann Handley
  517. When you are writing keep asking yourself “so what” until you are sure what is in it for the customer. Ann Handley
  518. When you Email it it’s marketing. When they Click it its engagement. Dev Chandan
  519. When you lose followers because of where you stand you strengthen your tribe. Glen Gilmore
  520. When you try to do something big its hard to fail completely. Timonthy Ferris
    When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes. Matt Cutts
  521. Whether it’s B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context, and connection. Beth Comstock
  522. Whether you think you can or you think you can’t, you’re right. Henry Ford
  523. Who we are is really defined the work we put out.- David Berkowitz
  524. Without content, we would not need Google. If you think content is irrelevant, expect to fail. Stacey Kehoe
  525. Without facts and principles, data is useless. Bob Hoffman
  526. Without strategy, content is just stuff, and the world has enough stuff. Arjun Basu
    Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising. Ekaterina Walter
  527. Word-of-mouth marketing isn’t about giving customers talking points as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you. Deborah Eastman
  528. Work hard, learn all you can, and never miss the chance to connect with someone new. Amber Naslund
  529. Would you want to be marketed to with the same tactics that you use to market to others? If not, then consider changing the message. Loren Weisman
  530. Yet, at the end of the day, if TV cameras are brought under control, and the traditional media and even online media are under excessive pressure, social media cannot be controlled. This is where the true leaders of speech and communication emerge nowadays. Maxim Behar
  531. You can never go wrong by investing in communities and the human beings within them. Pam Moore
  532. You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution. Laura Busche
  533. You can’t sell anything if you can’t tell anything. Beth Comstock
  534. You can’t expect to just write and have visitors come to you. That’s too passive. Anita Campbell
  535. You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience. Seth Godin
  536. You can’t just place a few “Buy” buttons on your website and expect your visitors to buy. Neil Patel
  537. You can’t push your sales messages on your fans too often. Andrea Vahl
  538. You can’t sell anything if you can’t tell anything. Beth Comstock
  539. You can’t shortcut relationships. Scott Stratten
  540. You cannot buy engagement. You have to build engagement. Tara-Nicholle Nelson
  541. You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important. Jon Ball
  542. You have a very high probability of your quote and your name being distributed, posted, and shared around the world! Ken Poirot
  543. You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must. Seth Godin
  544. You have to start with the basic premise that you need to know what your competition is doing. Guy Kawasaki
  545. You have to understand as a marketer that consumers are functioning in the age of efficiency. Mitch Joel
  546. You have to understand that nothing appeals to everybody. Gene Simmons
  547. You must either modify your dreams or magnify your skills. Jim Rohn
  548. You must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you’re creating. This is perhaps the most overlooked imperative in digital marketing today. Mark Schaeffer
  549. You Must Use Any And Every Chance To Be Seen And Heard, By Creating As Many Digital Marketing Touchpoints As Possible, To Get Known, Liked And Trusted! Naomi Mc Laughlan, Digital Marketing: Book #1 In The Start-Ups On A Shoestring Budget Series
  550. You need to develop a tribe of loyal followers and super fans who want to hear what you have to say. Michael Hyatt
  551. You will never appeal to everyone. The only way to avoid criticisms or judgement is to do nothing. Be bold, stand for something and know that your purpose is worth fighting for. Stacey Kehoe
  552. Your brand is a story unfolding across all customer touch points. Jonah Sachs
  553. Your brand is the value and magic that’s not in your bottle, body or box. It’s the inspiration, incense, intent and impact before, within and beyond. Rasheed Ogunlaru
  554. Your brand is what people say about you when you’re not in the room. Jeff Bezos
  555. Your culture is your brand. Tony Hsieh
  556. Your Customers Are Listening in Social Media. And So Are Search Engines Li Evans
  557. Your goal should be to own quality time in your customer’s inbox. Drew Davis
  558. Your lack of attention to detail is why no one is paying attention to you. Professionalism, Communication & Follow Through Builds Real Success. Loren Weisman, The Artist’s Guide to Success in the Music Business
  559. Your most unhappy customers are your greatest source of learning. Bill Gates
  560. Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability. Jason Hartman
  561. Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why! Chris Ducker
  562. Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward. Stacey Kehoe
  563. Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it. Lou Holtz
  564. Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. Joe Chernov
  565. Your website is your greatest asset. More people view your web pages than anything else. Amanda Sibley
A lot of marketers are under the assumption that simply creating more content than the competition will get them the results they want. I beg to differ. If Google algorithm updates like Panda and Penguin have shown us anything, it’s that quality trumps everything else. Neil Patel Marketing Quotes Curated by Factober Inspiration

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