Top 150+ Guy Kawasaki Quotes About Entrepreneurship

He was an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

Written by Vishal for Factober

FACTOBER KNOWLEDGE & INSPIRATION

October 16, 2020

Guy Kawasaki Quotes

Guy Kawasaki’s American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. Read these 150+ best quotes and tell us what do you think about them in the comments.

Share these quotes using hashtags – #Top200+, #GuyKawasakiQuotes About #Entrepreneurship, #GuyKawasaki #Quotes, #GuyKawasaki, #Kawasaki #InspirationalQuotes, Quotes by Guy Kawasaki, #InspiringQuotes, #MotivatingQuotes, #BestQuotes, #Entrepreneurship, #EntrepreneurQuotes, #BusinessQuotes, #SuccessQuotes, #Factober #Inspiration

Best Marketing and Entrepreneurship Quotes by Guy Kawasaki Curated by Factober Inspiration
  1. You’ll learn that the key to a great book is editing grinding, buffing, and polishing not writing.
  2. You should always be selling — not strategizing about selling. Don’t test, test, test — that’s a game for big companies. Don’t worry about being embarrassed. Don’t wait to develop the perfect product or service. Good enough is good enough. There will be plenty of time for refinement later. It’s not how great you start — it’s how great you end up.
  3. Writing is the starting point from which all goodness (and crappiness) flows.
  4. Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
  5. While we’re living, we need to get over ourselves and accept others if we want to enchant people.
  6. When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
  7. When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
  8. When it comes to rainmaking, there’s clearly a reason why God gave us two ears but only one mouth.
  9. When I finally got a management position, I found out how hard it is to lead and manage people.
  10. What’s more important than making a startup attractive to investors in a beauty-contest format is to make them viable in real life.
  11. What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy.
  12. What I lack in talent, I compensate with my willingness to grind it out. That’s the secret of my life.
  13. Want to change the world? Upset the status quo? This takes more than run-of-the-mill relationships. You need to make people dream the same dream that you do.
  14. Today brands are built on what people are saying about them on social media — not on what companies are saying about themselves.
  15. To me a book is a message from the gods to mankind; or, if not, should never be published at all.
  16. The self-edited author is as foolish as the self-medicated patient.
  17. The purpose of most keynotes is to entertain and inform the audience. It is seldom intended to provide an opportunity to pitch your product.
  18. The purpose of a pitch is to stimulate interest, not to close a deal.
  19. The next time you think that there’s something that you “can’t live without”, wait for a week and then see if you’re still alive or not.
  20. The next step is to find some soul mates to go on your adventure — think Bilbo Baggins in The Fellowship of the Ring. However, people love the notion of the sole innovator: Thomas Edison (lightbulb), Steve Jobs (Macintosh), Henry Ford (Model T), Anita Roddick (The Body Shop), and Richard Branson (Virgin Airlines). It’s wrong.
  21. The next step is to create a three-to-four-word mantra that explains the meaning that your startup is seeking to make. For startups, the definition of “mantra” from the American Heritage Dictionary of the English Language is perfect: A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities. Here are five examples (some hypothetical) that illustrate the power of a good mantra to communicate the meaning of organizations: Authentic athletic performance (Nike)* Fun family entertainment (Disney)* Rewarding everyday moments (Starbucks)* Democratize commerce (eBay).
  22. The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know.
  23. The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players.
  24. The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN
  25. The jewelry business is a very, very tough business – tougher than the computer business. You truly have to understand how to take care of your customers.
  26. The hardest thing about getting started, is getting started.
  27. The hard part is implementing the decision, not making it.
  28. The good news about entrepreneurship is that your fate is in your hands. The bad news is that your fate is in your hands!
  29. The goal of recruiting evangelists is to build a community around your product. Companies that have such communities include those in the following list. Take a look at what they do, and adapt their programs to your needs.
  30. The goal is to provide inspiring information that moves people to action.
  31. The goal is to emulate what I call the “NPR model. NPR provides great content 365 days a year. Every few months, NPR runs a pledge drive to raise money. The reason NPR can run pledge drives is that it provides such great value. Your goal is to earn the privilege to run your own “pledge drive. A “pledge drive” in this context is a promotion for your organization, product, or service. If you are familiar with American radio or TV networks, the question is, Do you want to be NPR or QVC?
  32. The goal is likability, not superiority.
  33. The Future belongs to those who can spread ideas.
  34. The first good reason to write a book is to add value to people’s lives.
  35. The first follower is what transforms the lone nut into a leader,” and in a startup, that first follower is usually a cofounder. Simple and to the point is always the best way to get your point across.
  36. The biggest titles don’t always have the biggest brains. Instead, go after key influencers.
  37. The biggest daily challenge of social media is finding enough content to share. We call this “feeding the Content Monster. There are two ways to do this: content creation and content curation.
  38. The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.
  39. The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
  40. Take my word for it: More people will like you if you believe that people are good until proven bad.
  41. Suck up with subtlety.
  42. Successful companies are started, and made successful, by at least two, and usually more, soulmates.
  43. Steve Jobs proves that it’s OK to be an asshole… He just has a different OS.
  44. Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).
  45. Some things need to be believed to be seen.
  46. So you hire minimum viable people, and much like improving your minimum viable product, you improve your minimum viable employee.
  47. Simple and to the point is always the best way to get your point across.
  48. Should I share my secret ideas with anybody other than my dog? A: The only thing worse than a paranoid entrepreneur is a paranoid entrepreneur who talks to his dog.
  49. Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely optimization. End of discussion.
  50. Sell, don’t enable buying.
  51. Resharing is caring!
  52. Remember that nobodies are the new somebodies.
  53. Pursuing your passions makes you more interesting, and interesting people are enchanting.
  54. Provide good content and you’ll earn the right to promote your product.
  55. People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
  56. People are forgiving of v 1.0 of a product if it’s truly innovative and useful. Then you can get away with a lot. But if you’re merely marginally improving the status quo, then you better be rock solid.
  57. Patience is the art of concealing your impatience.
  58. Organizations are successful because of good implementation,not good business plans.
  59. Once again, the key to evangelism, sales, presentations, and now ecosystems is a great product. In fact, if you create a great product, you may not be able to stop an ecosystem from forming. By contrast, it’s hard to build an ecosystem around crap.
  60. My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.
  61. My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it’s true.
  62. My hypothesis is that the more an entrepreneur insists on a nondisclosure agreement, the less viable the idea.
  63. Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life.
  64. Most organizations feel warm and fuzzy toward their ecosystem as long as the ecosystem says nice things, buys their products, and never complains. The minute that the ecosystem says anything negative, however, many organizations freak out and get defensive. This is dumb. A healthy ecosystem is a long-term relationship, so an organization shouldn’t file for divorce at the first sign of discord. Indeed, the more an organization welcomes — or even celebrates — criticism, the stronger its bonds to its ecosystem become.
  65. Meaning is not creating a cool place to work with free food, Ping-Pong, volleyball, and dogs. Meaning is making the world a better place.
  66. Many Android users aren’t aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features.
  67. Man who waits for roast duck to fly into mouth must wait very, very long time.
  68. Life is too short to deal with orifices.
  69. Leverage your brand. You shouldn’t let two guys in a garage eat your shorts.
  70. Let yourself be enchanted in small ways.
  71. Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
  72. Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
  73. It’s easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.
  74. It doesn’t matter whether the Dow is 5000 or 50,000. If you’re an entrepreneur, there is no bad time to start a company.
  75. Investors are looking for people who can implement ideas, not only come up with them.
  76. Inertia. Guy’s law of enchantment: “People at rest will remain at rest, and people in motion will keep moving in the same direction unless an outside enchanter acts upon them.
  77. In giving presentations, use the 10/20/30 rule….use only 10 slides, take 20 minutes maximum, and use at least 30-point fonts.
  78. Ignore schmexperts – they’re the bad combination of schmucks who are experts, or experts who are schmucks.
  79. If you’re not pissing someone off on social media, you’re not using it aggressively enough.
  80. If you’re an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.
  81. If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
  82. If you think that leadership is deciding what you want and telling people to do it, I feel sorry for you. Reality is going kick your ass so far that not even Google will find you.
  83. If you provide them with the right info, they’re the best judges of the suitability of your product.
  84. If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.
  85. If you make money, you might not make meaning.
  86. If you make meaning, you’ll probably also make money.
  87. If you have to put someone on a pedestal, put teachers. They are society’s heroes.
  88. If you don’t toot your own horn, don’t complain that there’s no music.
  89. If you can’t describe your business model in ten words or fewer, you don’t have a business model.
  90. If you are a guru or an expert, people will know it. If you aren’t one, no one is going to believe you.
  91. If achieving success were easy, more people would do it.
  92. Ideas are easy. Implementation is hard.
  93. I’ve been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different.
  94. I merely consider myself a father, and one role of a father is to provide financial resources for his family.
  95. I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That’s very useful for someone like me.
  96. I have developed a Zen-like approach to the operating systems that people use: When you’re ready, the right operating system will appear in your life.
  97. I am so clever that sometimes I don’t understand a single word of what I am saying. Oscar Wilde,
  98. I aim to fight as if I am right, and listen as if I am wrong — and to teach my people to do the same thing.
  99. I admit it: I’m scared. I can’t afford to quit my current job. Is this a sign that I don’t have what it takes to succeed? A: It doesn’t mean anything. You should be scared. If you aren’t scared, something is wrong with you, and your fears are not a sign that you don’t have the right stuff. In the beginning, every entrepreneur is scared. It’s just that some deceive themselves about it, and others don’t. You can overcome these fears in two ways. First, the kamikaze method is to dive into the business and try to make a little progress every day. One day you’ll wake up and you won’t be afraid anymore — or at least you’ll have a whole new set of fears.
  100. How long should our business plan be? Answer you’re looking for: “You shouldn’t write a business plan. You should get customers.
  101. How fast you are moving is more important than where you are.
  102. How about first ensuring that people within a twenty-mile radius like the food before worrying about scaling the restaurant?
  103. High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
  104. Greatness is won, not awarded.
  105. Great companies start because the founders want to change the world… not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple… old habits die hard.
  106. Great companies start because the founders want to change the world… not make a fast buck.
  107. Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
  108. Good enough is good enough. There is time for refinement later. It’s not how great you start, it’s how great you end up.
  109. Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
  110. Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
  111. From the outside looking in, trying to decipher Google’s search algorithms is like reading tea leaves in a toilet bowl…as it’s flushing. With the lights off.
  112. For selling to work, you need face-to-face, personalized and intense contact.
  113. Faith, not facts, moves mountains.
  114. Facebook is for people, Twitter is for perspective, Google+ is for passion, LinkedIn is for pimping
  115. Everyone would love to have a large and growing market, perfected technology, and infinite capital. Under those conditions, anyone can be an entrepreneur. The question is what you are willing to do and can you do when the conditions are far from perfect.
  116. Everyone is better than you at something. If you have a tough time accepting others, it’s probably because you think you’re superior to them. However, you’re not superior to every person in every way.
  117. Evangelism is selling a dream.
  118. Entrepreneurship is not for everyone.
  119. Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.
  120. Entrepreneur is not a job title. It is a state of mind of people who want to alter the future.
  121. Entitlement is the opposite of enchantment.
  122. Enchantment is to delight people. The outcome is voluntary, lasting support that’s mutually beneficial.
  123. Enchantment is the purest form of sales. Enchantment is all about changing people’s hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person’s best interests at heart, too.
  124. Enchantment is as necessary for people to diverge from a crowd as it is for people to join one.
  125. Eat like a bird, poop like an elephant.
  126. Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap.
  127. Don’t stop paying attention to a project because it gets boring.
  128. Don’t be discouraged by the size of your network – inspire one person and you are doing good.
  129. Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap.
  130. Don’t ask people to do something you wouldn’t.
  131. Doing, not learning to do, is the essence of entrepreneurship. Guy Kawasaki
  132. Do you think we need a real CEO? Answer you’re looking for: “Maybe, someday. But probably not right now. What you really need right now is a great product.
  133. Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
  134. Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
  135. Do not pray for an easy life; pray for the strength to endure a difficult one. Bruce Lee
  136. Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
  137. Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
  138. Create like a god. Command like a king. Work like a slave. Constantine Brancusi
  139. CREATE A VIDEO. An enchanting, enticing, and energizing less-than-two-minutes video is the most important component of your project. Make it great, because it’s going to make or break your project. TELL A PERSONAL STORY. Your video, e-mails, and social media posts should tell a story. The best kind of story is a personal one. For example, how you undertook the project because you had an unmet need, such as a better way to fix flat bike tires (see the patchnride project on Indiegogo).
  140. Call me idealistic, but the genesis of great companies is answering simple questions that change the world, not the desire to become rich.
  141. Better to fail at doing the right thing than to succeed at doing the wrong thing.
  142. BE BRIEF. Brevity beats verbosity in social media. You’re competing with millions of posts every day. People make snap judgments and move right along if you don’t capture their interest at a glance. My experience is that the sweet spot for posts of curated content is two or three sentences on Google+ and Facebook and 100 characters on Twitter. The sweet spot for content that you create, such as blog posts, is 500 to 1,000 words.
  143. As communicators and marketers, people are so accustomed to thinking from the ‘top down.’ Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.
  144. Ambitious failure, magnificent failure, is a very good thing.
  145. Also, like the Holy Grail, the business plan remains largely unattainable and mythological. Most experts wouldn’t agree, but a business plan is of limited usefulness for a startup because entrepreneurs base so much of their plans on assumptions, “visions,” and unknowns.
  146. According to Celtic myths, there were once magical vessels that “satisfied the tastes and needs of all who ate and drank from them.* These myths led to the legend of the Holy Grail. The modern-day equivalent of the Holy Grail is the business plan.
  147. A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.
  148. A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids’ lives to be exactly the same.
  149. A real business is one with something to sell — not one where people have business cards and letterhead.
  150. A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
  151. A good idea is about ten percent and implementation and hard work, and luck is 90 percent.
  152. A crash is when your competitor’s program dies. When your program dies, it is an ‘idiosyncrasy’.
  153. A company should search for every instance of the use of its name and zoom in when there are issues – both good and bad.
  154. A 50-year-old company can innovate as well as two guys in a garage.
When it comes to rainmaking, there’s clearly a reason why God gave us two ears but only one mouth. Guy Kawasaki

You May Also Like…

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Top 500+ Loneliness Quotes You Should Read Right Now

Top 500+ Loneliness Quotes You Should Read Right Now

There are millions of lonely people in the world. Some are trying to keep positive themselves, some might be feeling hard to cope with the situation. You should read these 500+ quotes collection about Loneliness to know more about. Share these quotes using hashtags -...

Top 50+ Interesting Fun Facts About Horses You Should Know

Top 50+ Interesting Fun Facts About Horses You Should Know

50+ interesting fun facts about horses you should know about. Horses are the most loved animals around the world. They've been roaming the human societies for 5000 years. #FunFacts, #Top50+, #Horses, #InterestingFacts, #FactsAboutHorses, #HorseFunFacts, #AmazingFacts,...

Did You Know These Top 36+ Interesting Facts About Snooker?

Did You Know These Top 36+ Interesting Facts About Snooker?

What is Snooker anyway? Snooker is played on a baize-covered table, 12 feet by 6 feet, using a cue, one white cue ball, 15 red balls, and 6 of various colors. Each color is assigned a point value. A red ball is worth 1 point; a yellow, 2; green, 3; Brown, 4; blue, 5;...

Top 20 Strange, Weird Facts You Should Know About

Top 20 Strange, Weird Facts You Should Know About

The world is one of the weirdest places in the universe. And, being human you are in the first place. Literally, weird facts can refer to suggesting something supernatural; unearthly. Here are 20 one of the weirdest facts. Ants communicate with each other using the...

20 Interesting Facts About Human Eye You Should Know

20 Interesting Facts About Human Eye You Should Know

The eye is a human body organ that reacts to light and allows vision. Because of eyes, we can not only see other objects but also can sense the depth and distance. Did you know How much does an eyeball weigh? We actually see with your brain, not your eyes. Human eyes...

Pin It on Pinterest

Share This