Top 100+ Best Content Marketing Quotes That Every Marketer Should Know

Top 100+ Best Content Marketing Quotes That Every Marketer Should Know Content Quotes Curated by Factober Inspiration

Written by Vishal for Factober

FACTOBER KNOWLEDGE & INSPIRATION

October 16, 2020

Content Marketing Quotes

Marketing is the mainstream of any business that plays an essential role in its success. Content marketing is a field that leverages the creation of useful content or curation and then sharing it. Content marketing not only markets business, but also, educates the customers.

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  1. A four-page Catalog with unwanted business philosophy and long product descriptions is likely to find a space in the dustbin. Be clear about your product and be straight in exhibiting your product in minimum words. Remember big things often come in small packages… Hecate Strategy
  2. Activate your followers, don’t just collect them like stamps. Stacey Kehoe
  3. Art is a vital part of life. For as long as artists create vulgar content, and for as long there continues to be a market for it, we are a long way from reducing teenage pregnancies. However, we can apply the law of supply and demand; hoard the goods. Don Santo
  4. As an alternative to a comic book, consider an online comic strip that appears every week. Tom Fishburne (the Marketoonist) creates new posts almost every day in the form of a cartoon (see Figure 16.16). Tom has become a worldwide expert in visual content because of his cartoons. Joe Pulizzi
  5. Basically, content marketing is the art of communicating with your customers and prospects without selling. Joe Pulizzi
  6. Be adventurous with your marketing. A bold approach will get you noticed….. Really noticed! Stacey Kehoe
  7. Be thankful and joyful. Be content with life. Make the most of every situation. Lailah Gifty Akita
  8. Before you try to create a viral book, create a viral idea. Josh Steimle
  9. Being first in the search result organically in Google is the dream of all website owners. Dr. Chris Dayagdag
  10. Captivate the attention of your customer by oozing credibility. Stacey Kehoe
  11. Consider a ghostwriter. Believe it or not, many of the books from the authors you love have been written by someone else. It’s hard to believe, isn’t it? But it’s true. The best ghostwriters out there start at about $50,000 and then go up from there. If you simply can’t make the internal time or don’t have the resources to get the writing done, consider using one. Joe Pulizzi
  12. Content creation is come up with ideas to solve a problem, design systems and frameworks to get results. Chinmai Swamy
  13. Content creation is not about writing blogs, shooting videos and recording podcasts – that’s content production. Chinmai Swamy
  14. Content is a double-edged-sword. A good content can become a crowd-puller whereas a bad content can be lethal and pull you down. Hecate Strategy
  15. Content is cause, behaviour is effect. Satish Hoeblal
  16. Content is not king – relevant, timely and authentic content is king. Bernard Kelvin Clive
  17. Content is two things, message and channel. It’s what you say, and how you deliver it. Josh Steimle
  18. content marketing is not a campaign—it’s an approach, a philosophy, and a business strategy. Joe Pulizzi
  19. Content Marketing is not a tool to generate back-links. It is an effective marketing tool to engage audience. Back-links are bonus. Hecate Strategy
  20. Content marketing is the marketing and business process for creating and distributing content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action. Joe Pulizzi
  21. Content marketing without a loyal audience is not content marketing at all. Joe Pulizzi
  22. CONTENT MARKETING: FOR NONBELIEVERS Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you. This last definition is my favorite (with kudos to bestselling author David Meerman Scott for helping to popularize this), and the hardest for marketers and business owners to deal with. So often we marketers believe that our products and services are so special—so amazing—and we think that if more people knew about them, all of our sales problems would be solved. Joe Pulizzi
  23. Content repurposing is about getting the maximum return from every single piece of content you create. Content repurposing can take many forms, and there are lots of different and creative ways that you can repurpose your content, but every content creator must repurpose. Amy Woods
  24. Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them. Laura Busche
  25. Content that cannot be repurposed and re-used again may prove to be unhealthy for the organization. Krishna Mohan Avancha
  26. Content that cannot be repurposed and re-used again may prove to be unhealthy for the organization. Krishna Mohan Avancha, Reset Rethink Reposition
  27. Contrary to what our short attention span would seem to indicate, 9x more leads are generated through the use of long-form, rather than shorter, articles. Miles Anthony Smith
  28. Create content that replies to the exact answers, Link content that’s hooked up the audiences to click on a link, and drive them to the desired content that’s they are interested in. Momenul Ahmad
  29. Create stories that engage the customers. Not just for building back-links. Hecate Strategy
  30. Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for. Laura Busche
  31. Digital Marketing Campaigns rolling costs in Digital Marketing isn’t just the costs rather these types of costs are the lucrative investments in Digital Marketing, Which refer to analytics, Which refer to data, Which strategically help to set up the next marketing and selling plan. Momenul Ahmad
  32. Digital Marketing is like Feelings. It keeps on changing. Laeeq Peeran
  33. Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell. Hecate Strategy
  34. Do not confuse location with direction. Location is where you are, direction is where you are going. Laura Busche
  35. Do you know where to hide a dead body? It’s on the second page of Google because nobody goes there! Miles Anthony Smith
  36. Don’t promote negativity online and expect people to treat you with positivity in person. Germany Kent
  37. Every vision needs a plan and every plan needs a vision. Tony Guarnaccia
  38. Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience. Laura Busche
  39. Explore your own innermost thoughts to create content that will evoke deeply relatable emotions and passion in others. Ken Poirot
  40. Facebook friends share fun, they don’t share feelings. Amit Kalantri
  41. Failure to nurture prospects is the number 1 reason digital marketing campaigns fail. Stacey Kehoe
  42. Good content marketing makes a person stop, read, think, and behave differently. Joe Pulizzi
  43. Google Analytics is the best friend of all Digital Marketers as it dictates the decision making and success of every websites. Dr. Chris Dayagdag
  44. Google Analytics is the best friend of all SEO Specialist and Digital Marketer around the globe. Dr. Chris Dayagdag
  45. Great content and SEO efforts work together to make any website successful. Shivali Sarawagi
  46. Great content inspires action. Dane Brookes, Content Marketing Revolution: Seize Control of Your Market in Five Key Steps
  47. Great ideas often receive violent opposition from mediocre minds. ALBERT EINSTEIN
  48. High performing marketing is dictated by how well you connect with your audience. Focus on Connection! Stacey Kehoe
  49. High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online. Kristina Halvorson
  50. Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research. Laura Busche
  51. I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop. Laura Busche
  52. I company without an online presence is like a husband without a wife. Priyanka gera
  53. I want my online content to be so good that Google’s web crawler stops and says “Dayyyum son! Ryan Lilly, #Networking is people looking for people looking for people
  54. I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once. Laura Busche
  55. If a person doesn’t have a goal, there cannot be failure. I believe that is why so many people don’t set goals—they don’t want to set themselves up for any failure in life. Joe Pulizzi, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
  56. If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency. Abraham Varghese
  57. If everyone could see it, then it wouldn’t be a Vision. Tony Guarnaccia
  58. If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day. Laura Busche
  59. If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day. Laura Busche, Powering Content: Building a Nonstop Content Marketing Machine
  60. If you’re asking yourself who the content is for, it’s already too late to make an impact. Dane Brookes
  61. In order to be successful, you need a marketing culture that includes both a strong marketing and publishing core, and a keen understanding of how consistent editorial content can maintain or change customer behavior. Joe Pulizzi
  62. In order to ensure customer engagement on online, you need to look beyond building links. All you need to do is building relationship. Hecate Strategy
  63. In the digital era, content is the most important asset a business can have. It’s no longer your product or your service, it’s the content you create about it (and around it) that gets you found and noticed. Iliyana Stareva, Inbound PR: The PR Agency’s Manual to Transforming Your Business with Inbound
  64. In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars. Sinan Aral , The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health–And How We Must Adapt
  65. In this day and age, the digital age, you can forget about a resume; you are what your social media says about you. Germany Kent
  66. Invest in creating juicy, meaty, incredible content. Great content can be repurposed in hundreds of ways #TheContentWaterfall Stacey Kehoe
  67. Invest in creating juicy, meaty, incredible content. Great content can be repurposed in hundreds of ways #TheContentWaterfall. Stacey Kehoe
  68. Is there one overarching number, measure, or goal, like the number of championships won, that can drive our business? Joe Pulizzi
  69. It is important to know your brand, what you represent, who your competitors are in the marketplace and what makes you different. Germany Kent
  70. Know your purpose. As business owners we must be completely confident about our businesses positioning, because we will all get criticism at some point and the only way to stand tall is to know why we do what we do. Stacey Kehoe
  71. Loosen up. Authenticity trumps perfection when connecting with readers. Joe Pulizzi
  72. MARKETING is not just a department, It is a CULTURE. Laeeq Peeran
  73. Monolith IMC is one of the best digital marketing agency in Kochi that will assist your business growth with innovative and strong marketing solutions. Akhil Thomas
  74. Never underestimate the power of a #hashtag. Bernard Joseph Burch
  75. Not only the women’s clothing business but also without any business strategy, strategic analysis, competitor analysis, competitive keywords analysis, none of any businesses aren’t able to grow their Click Through Rate (CTR) on paid and organic keywords. Momenul Ahmad
  76. Nothing is Far-Off. Hecate Strategy
  77. Patience, persistence and perspiration make an unbeatable combination for success. NAPOLEON HILL Joe Pulizzi
  78. People get into a rhythm that makes them resistant to change. To understand the mind-set, try switching hands when you brush your teeth in the morning. GARY GESME
  79. People want to be educated not sold. They will sell themselves if you just commit to educating. Patrick McFadden
  80. People want to learn, before they place an order. So it is better for marketers to provide enough data-filled content to those who want to learn. Remember, if they don’t find enough materials online, they will just skip you. Hecate Strategy
  81. Personally, I believe in tools that close the gap between professionals and beginners, understanding that — push comes to shove — this is a world of beginners. Laura Busche
  82. Phillip Edwards of Charlotte is a respected member of the Association of Strategic Marketing and the American Marketing Association. Phillip Edwards Charlotte
  83. Podcasting has become one of the fasted and trusted tools/channels for building and promoting brands. Bernard Kelvin Clive
  84. Posting nice contents on social media alone is outdated as the black and white TV, keying into current trends, trending hashtags, searchable keywords and share-ability are the new social currency. Jerry Oche
  85. Quality, relevant content can’t be spotted by an algorithm. You can’t subscribe to it. You need people – actual human beings – to create or curate it. Kristina Halvorson, Content Strategy for the Web
  86. Relationships are always built on trust. It is not the advertisement that may enhance the trust factor among the target audience. It is the content that makes everything different that builds the trust factor. Hecate Strategy
  87. Relentlessly pursue your best method of getting customers, and not the stuff you naturally gravitate to. Dan Norris, The 7 Day Startup: You Don’t Learn Until You Launch
  88. Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are. Stacey Kehoe
  89. Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you. Laura Busche
  90. Search Engine Optimization is no longer about stuffing keywords and attempting to trick Google into ranking your website. It’s about creating a user experience that is data driven. We know what customers are searching for and we know how to get them to a page. It’s a combination of science and art to successfully rank a website. Leland Dieno, Socialize Your Small Business: Internet Marketing For Small Business
  91. SEO is an investment just like a tree that needs effort, patience and time to grow before you can see the result. Dr. Chris Dayagdag
  92. Sharing personal stories really tears down walls. Joe Pulizzi
  93. Simply put, content is entertaining your audience. Steven Chopade
  94. So you wanna have a digital marketing team? First check out what kind of marketing that your product or service required? Service industry required a different strategy, whereas a product required different strategy. The result of your digital marketing campaign depends up on the way you set the campaign after analysing your target location and target audience. Hecate Strategy
  95. Social Media helps to humanise communications and make our brands more approachable. Embrace it. Stacey Kehoe
  96. Social media is a boon for businessmen, curse for kids. Amit Kalantri
  97. Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships. Stacey Kehoe
  98. Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life. Laura Busche
  99. Sometimes, we need that unconventional thinking about technology to break us from that normal thought pattern that’s holding back our marketing, career, or business growth. Miles Anthony Smith
  100. speed beats perfection in most cases. Joe Pulizzi
  101. Stop somewhere and realize that perfection is unattainable. I could have kept writing both books forever if I wanted to. At some point, you have to draw a line in the sand and publish the book. As soon as you finish it there will be some new research, some new story, or some new perspective that you should have covered. Don’t worry about it; just use it for your next book. Joe Pulizzi
  102. Strategic content marketing actually costs less per lead and generates more qualified leads than traditional marketing. Outbound and other traditional marketing methods do not generate the same amount of leads, and they end up costing more over time. Miles Anthony Smith
  103. Strategic content/inbound marketing costs 62% less than traditional marketing & generates 3 times as many leads. Miles Anthony Smith
  104. Take heed from Aristotle. When I first started teaching public speaking, I always used Aristotle’s advice on speeches: tell them what you are going to tell them (the intro), tell them (the body), and then tell them what you just told them (the conclusion). Much of public speaking and getting things to stick is repetition. This type of setup does the trick. Joe Pulizzi
  105. Tech ICS is a highly professional UK based software company started in the UK in 2006 running another branch in Sylhet, Bangladesh since 2018 providing services including software & web application development and e-commerce development. It has gained a huge amount of popularity in the UK as well as in Bangladesh.” TechICS is a multi-award-winning website design and digital marketing company recognized as the ‘go to’ company for high-end website design, development and tactical digital marketing campaigns. We know how hard it is to choose from the thousands of companies offering design services, but we guarantee you’ll notice a difference working with TechICS. Abdul Kadir
  106. Technology hasn’t grown enough to influence consumer behavior. You cannot change the habit of reading newspaper: You cannot change the habit of watching soap opera. You can only replace newspaper with e-paper, and TV with YouTube. What changes is the platform, not the behavior pattern. Hecate Strategy
  107. Text, images, and video are the paint swatches of 21st-century artists — with a single catch: this form of art has to communicate, engage, and sell. Laura Busche
  108. The Audience Persona The true delight is in the finding out rather than in the knowing. ISAAC ASIMOV Repeat this sentence: I am not the target for my content. This thought is critical as you go through this chapter. Business owners and marketers tend to bend their content to their thinking. Don’t fall into this trap. Joe Pulizzi
  109. The best trainer can teach you the best, so join Lloyd Knapman at affiliate academy pro to learn about digital marketing. Lloyd Knapman
  110. The blessed privilege of obtaining glorious riches in Jesus Christ, makes me content with life. Lailah Gifty Akita
  111. The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place. David Amerland, SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
  112. The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you. Ken Poirot, Go Viral!: The Social Media Secret to Get Your Name Posted and Shared All Over the World!
  113. The key to creating awareness content is knowing and understanding your current clients. The more insight you have on them and their habits, the more likely you are to be able to create the right content, for the right people, at the right time. Patrick McFadden
  114. The purpose of content is to create action. Josh Steimle
  115. The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed Kristina Halvorson, Content Strategy for the Web
  116. The web is where we go to get answers, but print is where we go to ask questions. Joe Pulizzi
  117. Think of every contact a customer has with your brand as the most important encounter of your life. Dane Brookes, Content Marketing Revolution: Seize Control of Your Market in Five Key Steps
  118. This day and time, in order to reach your target audience, you must strengthen your digital presence. Germany Kent
  119. Today, Door to Door Flyer Distribution Reviews have guided the importance of digital marketing and its strategic which will provide the assist to increase the higher revenue and high return over the investment.”
  120. Too many of us try to appeal to many audiences, rather than our ideal audience. If you’re going to dream, dream big. Ask yourself who your ideal audience would be without consideration for all the reasons it won’t work. Once you’ve truly figured out your ideal audience, it often turns out it’s not as hard to target them as you thought. Josh Steimle
  121. Until you’ve lost your reputation, you’ll never realise the true value of good branding. Stacey Kehoe
  122. We all have a responsibility with the words we post on the internet. If you wouldn’t want your mother, daughter, sister or friend to read it, don’t post it. Germany Kent
  123. We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become. Laura Busche
  124. We tend to ignore a person who says hundred things. We listen to a person who talks about the stuff that he is good at. In the same way, your individual brand should speak about one thing. Remember big mouths don’t make big men. Hecate Strategy
  125. What helps people, helps business. LEO BURNETT
  126. What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution. Germany Kent
  127. When it comes to content marketing, everything is content. Content can be the words you write, the picture you paint, the business you build, or the life you live. Josh Steimle
  128. When you are writing keep asking yourself “so what” until you are sure what is in it for the customer. Ann Handley, Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business
  129. When you copy someone else’s content it’s like displaying a picture frame with the photo that came with it when you bought it. It looks good but it’s not you, and everyone knows it. Josh Steimle
  130. Without content, we would not need Google. If you think content is irrelevant, expect to fail. Stacey Kehoe
  131. Yes, content is king but excellence is his queen. Onyi Anyado
  132. You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution. Laura Busche
  133. You will never appeal to everyone. The only way to avoid criticisms or judgement is to do nothing. Be bold, stand for something and know that your purpose is worth fighting for. Stacey Kehoe
  134. Your customers don’t care about you, your products, or your services. They care about themselves. Joe Pulizzi
  135. Your ideal audience will be like you, need what you have, have the money to pay for it, and it will energize you to work with them. Josh Steimle
  136. Your style guide is your most loyal brand protector. Dane Brookes, Content Marketing Revolution: Seize Control of Your Market in Five Key Steps

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