Top 21 Interesting Quotes By Akio Morita For Entrepreneurs

chairman of the board (from 1976 through 1994) of Sony Corporation, world-renowned manufacturer of consumer electronics products.

Written by Vishal for Factober

FACTOBER KNOWLEDGE & INSPIRATION

September 13, 2020

Akio Morita Quotes

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

Akio Morita is one of the most successful businessmen and chairman of the board (from 1976 through 1994) of Sony Corporation, a world-renowned manufacturer of consumer electronics products.

chairman of the board (from 1976 through 1994) of Sony Corporation, world-renowned manufacturer of consumer electronics products.
  1. Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
  2. No matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. To put it a bit more dramatically, the fate of your business is actually in the hands of the youngest recruit on the staff.
  3. We all learn by imitating, as children, as students, as novices in the world of business. And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
  4. Without an organization that can work together, sometimes over a very long period, it’s difficult to see new projects to fruition.
  5. Carefully watch how people live, get an intuitive sense as to what they might want, and then go with it. Don’t do market research. I knew we needed a weapon to break through to the U.S. market, and it had to be something different, something that nobody else was making.
  6. If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
  7. The only sure thing is that in business there are no sure things.
  8. More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
  9. Curiosity is the key to creativity.
  10. Mistakes and miscalculations are human and normal, and viewed, in the long run, they have not damaged the company.
  11. Whatever your capacities are, whatever your successes, your shrewdness, your dexterity, the future of your business is in the hands of the people you have hired.
  12. You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understand.
  13. To gain profit is important, but you must invest to build up assets that you can cash in in the future.
  14. People do not work just for money, and if you are trying to motivate people, money is not the most effective tool.
  15. The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
  16. When I find an employee who turns out to be wrong for the job, I feel it is my fault because I made the decision to hire him.
  17. I believe people work for satisfaction. I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.
  18. Our plan is to lead the public with new products rather than ask them what kind of products they want.
  19. We don’t believe in market research for a new product unknown to the public. So we never do any.
  20. No theory, no plan, no system of government can assure the success of an enterprise. Only people can do that.
  21. From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

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