Word of Mouth Marketing Trends for 2023

Word-of-mouth (WOM) marketing has been around for centuries, but it has become more sophisticated in the digital age. In 2023, marketers continue to leverage the power of WOM to drive sales and build brand awareness. However, the way they do it is changing as new technology and channels emerge.

The Rise of Micro-Influencers

One of the biggest trends in WOM marketing for 2023 is the rise of micro-influencers. Micro-influencers are individuals with a smaller, but highly engaged following on social media. They are seen as more authentic and trustworthy than traditional influencers, who often have millions of followers.

Customer Reviews and Ratings

Another important trend in WOM marketing for 2023 is the increased importance of customer reviews and ratings. Online reviews have become a critical component of purchasing decisions, and businesses need to pay close attention to what their customers are saying about them.

85% of consumers trust online reviews as much as personal recommendations. This is why businesses need to actively seek out and respond to customer reviews, both positive and negative.

The Power of Social Media

Social media has become an essential tool for businesses looking to tap into the power of WOM marketing. In 2023, businesses will continue to leverage social media platforms like Facebook, Twitter, and Instagram to reach their target audience and drive word of mouth.

Content Marketing

Content marketing has become an increasingly important part of WOM marketing in 2023. By creating high-quality content that resonates with their target audience, businesses can increase the likelihood of their customers sharing it with others.

According to a survey by the Content Marketing Institute, 90% of consumers find custom content useful, and 78% of consumers believe that organizations providing custom content are interested in building good relationships with them.

Personalization

Personalization is a key trend in WOM marketing for 2023. By providing personalized experiences, businesses can increase the likelihood of their customers sharing their experiences with others.

According to a survey by Epsilon, personalized emails have an open rate 29% higher than non-personalized emails and a conversion rate 41% higher. This is why businesses need to focus on personalizing their marketing efforts, whether through email, social media, or other channels.

Conclusion

Word-of-mouth marketing continues to be an effective way for businesses to drive sales and build brand awareness in 2023. By understanding and capitalizing on the latest WOM marketing trends, businesses can improve their marketing strategies and reach their target audience more effectively. Whether through the rise of micro-influencers, the importance of customer reviews and ratings, the power of social media, content marketing, or personalization, businesses have many options for tapping into the power of WOM marketing in 2023.