The Most Creative Marketing Campaigns on Snapchat

Snapchat is a fast-growing social media platform that has become popular among marketers due to its unique features and highly engaged user base. It is a platform that provides an opportunity for marketers to create visually engaging and creative campaigns that can capture the attention of the target audience.

The Taco Bell “Friendship” Campaign

Taco Bell’s “Friendship” campaign was one of the first campaigns on Snapchat that went viral. In this campaign, Taco Bell created a filter that allowed users to exchange virtual tacos with their friends. This campaign was a huge success as it encouraged users to share and engage with the brand on Snapchat, resulting in increased brand awareness and a surge in sales. According to a report by Snapchat, the Taco Bell campaign received over 30 million views and was one of the most shared filters on the platform at the time.

The GrubHub “Scavenger Hunt” Campaign

The GrubHub “Scavenger Hunt” campaign was a creative marketing campaign on Snapchat that was designed to increase brand awareness and drive sales. In this campaign, GrubHub created a Snapchat filter that allowed users to play a scavenger hunt game. The game was designed to lead users to different locations where they could find and collect food items.

This campaign was a huge success as it encouraged users to engage with the brand and share the campaign with their friends. According to a report by Snapchat, the GrubHub campaign received over 20 million views and was one of the most shared filters on the platform.

Conclusion

Snapchat is a powerful platform for marketers to create and launch creative and engaging marketing campaigns. The three campaigns discussed in this article demonstrate the potential of Snapchat as a marketing tool. The Taco Bell “Friendship” campaign and the GrubHub “Scavenger Hunt” campaign were all successful in reaching and engaging with their target audience and increasing brand awareness. These campaigns show that with the right strategy and creative approach, Snapchat can be an effective tool for driving sales and building strong brand relationships.