The Dos and Don’ts of Creating Shareable Viral Content

The rise of social media has given marketers and businesses a platform to reach a vast audience, with the potential for content to go viral. Creating shareable, viral content is a goal for many companies and marketers, but it is not always an easy task.

The Dos of Creating Shareable Viral Content

• Know your audience: Understand the interests, habits, and preferences of your target audience. This will help you create content that resonates with them and has a higher chance of being shared.
• Be authentic: People appreciate honesty and authenticity. Be true to your brand and create content that is genuine and reflects your values.
• Use emotion: Emotional content tends to be more impactful and memorable, and therefore more likely to be shared.
• Keep it simple: Don’t overcomplicate things. Simple content that is easy to understand and engage with is more likely to be shared.
• Tap into current events: Stay up-to-date with current events and trends, and create content that is relevant and timely.

The Don’ts of Creating Shareable Viral Content

• Don’t be misleading: Misleading or false information can damage your brand and reduce the chances of your content being shared.
• Don’t be insensitive: Avoid content that is insensitive or offensive. This can harm your brand’s reputation and turn people away from your content.
• Don’t be boring: Boring content is unlikely to be shared. Make sure your content is interesting and engaging to keep people interested.
• Don’t ignore your brand’s image: Your content should align with your brand’s image and values. Ignoring this can result in a disconnect with your audience.
• Don’t ignore the laws: Make sure your content complies with all relevant laws and regulations, including those related to copyright and trademark infringement.

Conclusion

Creating shareable, viral content is a challenging task, but by following the dos and don’ts, you can increase your chances of success. Remember to understand your audience, be authentic, tap into emotions, keep it simple, and stay up-to-date with current events.

On the other hand, avoid misleading information, insensitivity, boredom, ignoring your brand’s image, and breaking the law. With the right strategy and approach, you can create content that resonates with your audience and drives engagement and shares.