Should You Open a Mobile or Brick-and-Mortar Salon?
If you want to open a salon, you can either approach a mobile or brick-and-mortar model. Both have different implications for your business’s productivity, operational costs, and flexibility. Read on to learn the pros and cons of each choice and figure out which makes the most sense for you.
Why You Might Choose a Mobile Salon
A mobile salon gives you the freedom to take your business on the go. Here are some great reasons to consider this setup.
Lower Startup Costs
It generally requires a smaller upfront investment to set up a mobile salon with portable equipment than it does to open a dedicated shop. Instead of paying for rent or lease agreements, you’ll primarily invest in a vehicle, equipment, and any customization necessary to hit the road.
Total Flexibility
When your salon is mobile, so is your schedule. You can meet clients where they are, whether they’re at home, events, or offices. This can set you apart in a competitive space because you’re offering both convenience and personal service.
A Growing Appeal
Traveling beauty services are becoming more popular for weddings, special events, and people who are unable to visit traditional salons.
The Challenges
Operating a mobile salon isn’t all sunshine and roses. Mainly, you’ll need to handle vehicle maintenance and factor in travel time between appointments. Plus, you’ll have limited space to work, which cuts down on how many tools, products, and staff you can carry.
Why You Might Choose a Brick-and-Mortar Salon
If you’re dreaming of creating a stylish pink-and-gold Pinterest-worthy space, a brick-and-mortar salon might be more your speed. Here’s why.
Stability and Prestige
A permanent space conveys professionalism that clients tend to trust. The visual presence of a storefront can establish your brand more concretely in your community.
More Client Capacity
With a larger space, there’s room for multiple chairs and stylists, meaning you can serve more clients throughout the day. This setup also makes it easier to build a welcoming environment for walk-ins, a luxury that mobile salons don’t really offer.
The Challenges
A brick-and-mortar salon comes with higher ongoing costs for rent, utilities, and maintenance. It also takes more upfront capital and thorough planning to get started.
The Bottom Line
Neither a mobile nor brick-and-mortar salon is inherently better than the other. When choosing which you should open, consider your funding, flexibility, and target market.
A mobile salon is perfect if you crave flexibility, want lower startup costs, and cater to clients who value convenience. On the other hand, a brick-and-mortar salon is ideal if you want a permanent presence, can handle higher costs, and dream of designing a stunning, permanent space to call your own.
